What Web Browser Should I Use?

What Web Browser Should I use?

Online security threats such as phishing, viruses and malware have grown over the years. This is the reason why it’s important to instil good security habits. This habit should start with a well-informed browsing routine. Today’s post will delve more into how to choose the best web browser when browsing and transacting online.

 

How to Identify a Safe Web Browser?

Security and privacy are the two basic elements you need to consider when browsing safely on the Internet. A secure web browser should be able to warn and block you from accessing insecure websites, notify when your network is unencrypted and penalize websites that exploit security vulnerabilities.

While security is something that everyone wants and understands, privacy is another issue on its own. Since most of the content you find online are free, many websites capitalize a user’s browsing activity for their own financial gains.

Online advertisements mine multitude of personal data compared to traditional ads (newspaper and radio). All the information you save on your Google, Apple, Facebook and others are gathered to deliver targeted ads. To increase their ROI, advertisers have done all sorts of tracking activities at the expense of the user’s privacy. Using a secure web browser should be able to safeguard your privacy against these malicious advertisers from tracking you.

 

Which is the Best Web Browser?

 

Google Chrome

Chrome is the most popular browser with nearly two-thirds of users using it. In terms of security, Chrome is a clear favourite as Google is often quick and consistent with rolling out security updates.

One thing that’s unsettling about Chrome is its privacy. Google profits from tracking users’ online activities–from what you buy, your activities, to your location. It aims to know all about you more than they care to admit. In fact, Google earns 90% of its income from ads.

The best way for them to retrieve your personal data is through its browser but this does not mean that your emails and passwords are not encrypted. It only means that you have less control over how your online identity is used or shared. It is not open source, so you don’t have the capability to dig deeper into how it operates.

Mozilla Firefox

Mozilla Firefox may not be the first browser you would think of in terms of security but it certainly excels in its commitment to privacy.  It’s one of the early browsers to gain popularity when it first started. However, its usage is slowly on a decline over the past years due to stiff competition.

One thing that Firefox really shines is how it handles privacy. It is fully open source so anyone can inspect how it works. This means that advertisers would be less inclined to hide anything, such as a tracking software. Aside from that, Firefox leaves a minimal digital footprint. It doesn’t tie up with Adobe Flash player or other software that weighs down a site. They are a non-profit organization so you can rest easy knowing that your browsing habits are not part of any advertising scheme.

 

Apple Safari

If you’re using Mac, then Safari is a good choice as it already comes pre-installed on OS X. Safari maintains a great reputation in security because it has an amazing anti-malware features and they are quick with rolling out security updates. This could be attributed to the fact that they don’t have enough users that the bad guys would be interested to target.

Take note that Safari on Windows is no longer supported. The last available version was 5.1.7 since May 2012 with no security updates thereafter.  

 

Opera

Opera might not be as popular as the other browsers on this list but it certainly does not come without its own strengths. Its performance is fast and consistent on both Windows PC and Mac. It took an extra step to privacy by adding a native ad blocker directly on its browser without the need to install any extensions. You can control which of the sites you can run your ad blocker on.

They are also the first to ever integrate a free and unlimited Virtual Private Network (VPN) on their browser. Hence, there’s no need for you to pay a subscription for quality VPN or install a separate VPN extension.  

 

Microsoft Edge/Internet Explorer

Edge and Internet Explorer are Microsoft’s line of web browsers. IE is Microsoft’s legacy browser that is fully supported. While its last version receives some updates, security experts warn users not to use it as they don’t expect it to be supported beyond its support lifecycle. Doing so will leave users vulnerable to security attacks.

Microsoft announced that beyond January 12, 2016, they will only support the most recent IE version. Only IE11 will receive security updates for the whole duration of the version’s lifecycle. So, please don’t use older version IE 6, 7, 8, 9 and 10 as they no longer support them.

Currently, Microsoft removed itself from the IE brand. They are now focusing their efforts on Edge, a Windows 10 default browser. Edge uses ‘virtualization’, a technology that builds secure places to open and examine links before permitting any programming code access to users’ computers. They introduced several security enhancements to boost the security that was lacking in IE. Certificate Reputation System, a smart tool to detect fraudulent security certificates and block malicious websites from accessing user’s personal information.

 

How to Browse Safely on Browsers?

Depending on which aspect is important to you, any of the browsers we mentioned are great options. However, choosing a web browser is only one half of the battle. Internet safety also entails a smart browsing habit. Here are tips you can follow:

  • Install antivirus software on your device
  • Allow automatic security updates
  • Read blogs or news about the latest security issues and tips to combat them ( this blog post is already a good start!)
  • Be extra careful when forwarding information or opening email attachments.
  • Download and install these add-ons to add an extra layer of security and privacy:
    • LastPass – create hard-to-crack passwords and store them in an encrypted vault with one master password.
    • HTTPS Everywhere – it automatically creates an encrypted version of any websites you visit.
    • Ad blockers – there are tons available in your browser’s extension repository. Installing one will ensure a seamless browsing experience with less or no ads.

 

Security and Privacy is Everyone’s Responsibility

At the end of the day, no browser can 100% protect a user who is not smart and proactive about their browsing habits. By following these tips, you can thwart and prevent yourself from falling victim to the next security attack.

As for security, we recommend Chrome or Opera as their security features are pretty solid and they constantly work on improving it each year. For a combination of security and privacy, you’re best to go with Mozilla Firefox.

 

About Vodien

We are Singapore’s largest ICANN-accredited managed hosting solutions provider. We stop at nothing to provide unparalleled web hosting solutions that meet various hosting needs.  To start your online presence, contact our 24/7 Web Hosting Experts today by clicking on the link below.

Vodien 24/7 Managed Web Hosting

VAL SOH

Content Writer at Vodien Internet Solutions

 

Val Soh is the lead writer at Vodien and is responsible for all the content that comes from Vodien. She loves the world of technology and marketing and enjoys catching up with the latest happenings in the field, sharing them in unique and entertaining pieces for her readers to enjoy.

Here are some of the other pages created by Val Soh:

 

 


How to Increase Conversion for your Site?

How to Increase Conversion for your Site?

How to Increase Conversion for your Site?

 

If you’re planning to sell products online, the first thing on your mind would probably be to get as many visitor traffic as you can. After all, the higher your visitor traffic, the more exposure your website gets for your products or services.

Well, not so fast. Yes, it’s true that your net customers will be higher. However, the conversion percentage of visitors that turn to customers will also decrease.  The fact remains that there is only so many visitors that might want to buy what you’re selling. In a huge market, there’s no limit to the number of customers one may find but those in the small market might only see themselves well into hundreds of thousands of customers.

When your sole focus is growing your number of visitors, eventually you will find that you won’t be able to acquire more visitors at some point in time. It could be that you have tapped a wide majority of people within your niche or your niche is too massive that it would be too costly to target more of it. So how do you avoid striking a dead end to your marketing efforts? The short answer is to refine your conversion rate.

If you know how to double the number of visitors who bought something from your website, then this strategy can effectively direct your business to more opportunities for increased revenues and customer base.

 

How to Improve Conversion Rate

There are several ways to not just get the right traffic but also increase conversion results. The tips below are by no means exhaustive. The important thing here is to make the right changes that work for your site’s conversion.

 

Search Marketing

You might want to look into how your search marketing strategies are performing. Check if your site traffic is really converting. See which of your keywords are bringing in traffic but do not convert as customers. In this case, focus your attention on keywords that actually send in real customers.

 

Sales Funnel

How you funnel your visitors from the time they arrive until they finally make the purchase is very crucial to conversion. Make sure to eliminate any unnecessary steps that might lead people to cut short their buying journey. Features such as a ‘reset’ button beside a submit button may confuse rather help potential customers to complete their transaction.

Make it easy and convenient for your customers to finish their purchase. You can have them create an account after they have completed the transaction instead of reminding them halfway through their purchase.

 

High-Converting Content

Some type of content has a huge impact on conversion rate. As an example, uploading video content can generate better conversion outcome than a blog post. However, don’t jump right into a video ad right away. Make sure that your video content is visually creative and useful to your visitors such as makeup tutorials if you’re selling makeup products. If you have any part in your blog post that is better explained as a video, then work on sharing that content.

Aside from publishing the right type of content that your visitors would like to engage with, it’s important to update content regularly to help customers stay in touch with your brand.

 

Aesthetic Appeal

Let’s face it. People are generally visual. If a visitor arrives at your website and it does not meet their aesthetic standards, then they probably won’t proceed with their purchase. A poor first impression will surely take a toll on your conversion, regardless if your products were of high quality.

A simple tweak on the colour, size of your website’s call-to-action button may lead casual visitors into clicking them. Try focusing on having a great design layout, choose the right colour and ensure that all pages load quickly.

 

Engage with Customers

There are so many tools to keep your customers engaged even after they bought something from your site. A live chat support feature allows your customers to contact you anytime if they need any assistance.

Adding links to your social media profiles extends the conversation beyond your website and allows your customers to share their experience with your brand to their own social network. Adding a quality forum is not for everyone, but it can boost your engagement rates as it allows customers to interact and get help from the forum community.

 

Conversion Rate: What Matters Most

As website owners, it’s not enough to check your visitor or page view statistics. Pay close attention to where customers land at your site, how they engage and at what stage of the conversion funnel are they staying or exiting your site. With the right conversion strategy in place, you can effectively focus on what actually works for your website and abandon things that aren’t.

 

About Vodien

As Singapore’s biggest ICANN-accredited web hosting provider, we work hard to provide advanced web hosting solutions that meet a variety of hosting needs. If you want to kickstart your online presence, make sure to contact our 24/7 Web Hosting Specialist. We are more than happy to discuss options to suit your hosting requirements. Just CLICK on the link below to get started.

Vodien 24/7 Managed Web Hosting

BILL POH

Senior Tech Writer for Vodien Internet Solutions

Bill Poh is the Senior Tech Writer at Vodien and he covers web hosting, online marketing, social media, business and the latest tech innovations. When not writing, he’s busy pursuing his passion for photography, graphic design, and creative arts.

Here are some of the other pages created by Bill Poh:

 


meltdown and spectre

Meltdown and Spectre Security Vulnerabilities: Everything You Need to Know

Meltdown and Spectre Security Vulnerabilities: Everything You Need to Know

 

We are only a few days in 2018 and already our news feeds are filled with this alarming news about a huge security issue that affects all current Intel, ARM and AMD processors, regardless of the device, manufacturer and operating system it runs on. Leading operating systems like Windows, MacOS, and Linux have rolled out security updates since then, as more details are gathered to explain this problem further.

The two security attacks in question, called Meltdown and Spectre, have the capability to expose a read-protected section of a device that runs on an affected CPU (central processing unit). It is not so much a physical issue with how CPUs are built or an ordinary software bug that one may discover in software apps like Chrome. The issue lies at the core of the processor’s architecture that carries out the instructions.

 

A Security Flaw in Speculative Execution

Meltdown and Spectre exploits a feature in microchips known as speculative execution, a method adopted in most of today’s CPUs to improve its performance. Modern CPUs may choose to execute instructions speculatively. This is contingent upon the assumption that a given condition will be true, allowing it to execute instructions accordingly.

The processor checks these assumptions. If they are found to be valid, the execution continues. But, if the assumptions are invalid, the execution is discontinued and the right execution path can be initiated based on actual conditions.

A serious flaw found in modern processors that use speculative execution is that they don’t always verify permissions correctly and may expose data about discontinued executions. While the discontinued executions don’t change the outcome of a program, it can make changes to the processor’s deepest architectural feature.

Consequently, user programs are likely to be able to view protected area of the kernel memory (it’s a memory that resides in the core component of an operating system). This security flaw may potentially reveal concealed information such as passwords and encrypted communication. It would need an operating system-level overwrite to patch this flaw on every operating system.

 

What is Meltdown?

Protecting and isolating memory spaces blocks applications from accidentally breaching each other’s data or malicious software from viewing or changing data freely. Meltdown works by breaking the barrier between the user application and operating system.

It enables a program to access all system memory, which includes a memory designated in the kernel. Almost all types of devices like desktop, laptops and cloud computers are potentially susceptible to Meltdown.

 

What is Spectre?

Spectre is a security attack that exploits Intel, AMD, and ARM processors. Essentially, it tricks applications into revealing data that are normally sealed inside a protected memory. Patching this can be tricky and may affect people for a long time since this issue needs changes on the processor’s architecture done for it to completely mitigate.

 

Who can be affected by Meltdown and Spectre?

Anyone. Chips manufactured since 2011 were discovered to be susceptible to these attacks. Since Meltdown and Spectre are security flaws that exploit at an architectural level, all software programs are equally targeted, regardless if your device runs on Windows, Android, MacOS, etc. This means that desktops, laptops, servers, and smartphone can be vulnerable to this attack.

Cloud service providers are also vulnerable to Meltdown and Spectre. Both are used to further attack the hypervisors, allowing malicious users to break free from virtual machines.

 

What’s Been Done to Fix it?

The good news is that most companies are not leaving it to chances. Many of them are already scrambling to provide security patches for their users. Microsoft issued a patch for Windows 10 while the rest of the Windows OS versions should be patched by January 9.

Linux also released patches by establishing kernel page-table isolation to relocate the kernel and different address space. Apple informed its users that they already patched iOS 11.2 and MacOS High Sierra 10.13.2. The 10.13.3 version should fix these vulnerabilities, too. Google Pixel/Nexus devices have security patches ready. Users of other Android devices should wait for their manufacturer to issue their security patches.

 

How to Safeguard Against Meltdown and Spectre?

Here are steps you can take to prevent or at least mitigate this security issue:

Windows PC

As mentioned before, Windows already sent security patches since last week. In fact, if you have Windows 10 on your PC, then it should already download and install automatically. However, you might want to double check your computer settings to be sure.  To check your PC settings:

  • Right-click on the Windows icon, Click on ‘Settings’. (Similarly, you can click on the gear icon to access ‘Windows Settings’).
  • Click ‘Update and Security’. Check ‘update status’ if there are any pending security update.
  • If there’s none, click on the text link that says ‘View installed update history’ to check if it was installed.
  • The Windows 10 update may come in different names, depending on when you last updated it. You should be seeing Security Update for Windows (KB4056892) for Windows 10 version 1709.  

 

Mac

Security updates were also rolled out for MacBooks, iMacs, Mac Pros and Mac Minis since December 2017. To see if you need to manually update it, follow these steps:

  • On the upper-left hand corner of the screen, go to the Apple menu button.
  • Choose “About this Mac”. Check if you have the latest update.
  • If you don’t have the current version, then go to the ‘App Store’ mobile app.
  • Click on ‘Update’ to run the security update.

 

iPhones and iPads

You don’t have to worry if you have installed the current iOS 11.2 version on your iPhone and iPad. This version already includes a host of mitigation protection against any security loopholes uncovered by some of the Apple researchers. To update it manually:

  • Go to ‘Settings’.
  • Click on ‘General’, then ‘About’.
  • Search for ‘Version’. See if you’re on version 11.2 or the latest.
  • If it’s not, then go back to ‘Settings’, then ‘General’.
  • Finally, click on ‘Software Update’ to download and install the current version.

 

Google Chrome

The Google Chrome announced last year that the latest Chrome update will be on its way on January 23. This will feature some mitigations that safeguard your desktop and phone’s Chrome OS from known security attacks. You can visit this experimental security feature in Chrome — Site Isolation if you’re not inclined to wait for the next update. These are steps on how to run Site Isolation on Windows, Linux, Mac, Chrome OS, and Android:

  • Copy paste this link: chrome://flags/#enable-site-per-process  in the address bar of your Chrome browser.
  • Find ‘Strict Site Isolation’ and click ‘Enable’ button.
  • Once you save your work, click ‘Relaunch Now’, or you can save your work, close and re-open Chrome.

 

Android

For Google phones such as the Nexus brand, it will automatically download the update. You only need to install it on your end. However, Android smartphones by other manufacturers and network providers, it may take some time to roll out the patch. So we suggest that you send them an email or notify on their social profiles to get their attention about this.

Mozilla, Microsoft Edge, and Internet Explorer  

Mozilla announced in their blog recently that they have released Firefox 57.0.4 which includes the two timing-related mitigations to combat these recent security problems. 

Microsoft made some changes to the behavior of the supported versions of Microsoft Edge and Internet Explorer 11 to protect against possible breaches on the read memory done through these security issues.

 

Vodien Servers

Our servers here at Vodien runs on Intel. So, it’s a must for us to perform security patches across all our servers as they could be affected, too. Our infrastructure team is working on the server patches with the highest priority and will begin to patch and schedule maintenance for the servers. We will update all our customers on the upcoming server maintenance to combat against Meltdown and Spectre attacks.

 

About Vodien

Established since 2002, we are Singapore’s leading ICANN-accredited 24/7 managed hosting provider with more than 130,000 websites hosted. We provide premium-grade hosting solutions that suit from business to personal needs. Each of our hosting plan features secure, fast and high-performance hosting service. To know more about building your own online presence, just click on the link to reach our Web Hosting Specialist.

Vodien 24/7 Managed Web Hosting

BILL POH

Senior Tech Writer for Vodien Internet Solutions

Bill Poh is the Senior Tech Writer at Vodien and he covers web hosting, online marketing, social media, business and the latest tech innovations. When not writing, he’s busy pursuing his passion for photography, graphic design, and creative arts.

Here are some of the other pages created by Bill Poh:

 

Singapore Domain Solutions


Net Neutrality: How it Impacts Singapore’s Internet Landscape

 Net Neutrality: How it Impacts Singapore’s Internet Landscape

Net Neutrality: How it Impacts Singapore’s Internet Landscape

On December 14, 2017, United State’s Federal Communication Commission voted to repeal a 2015 Obama-era Net Neutrality rule that protects equal access to all types of web content.

In a nutshell, this rule prevents Internet Services Providers (ISPs) from blocking or throttling access to certain websites or services, charging consumers for priority content, and treating broadband service as a utility (similar to a telephone service).

Led by FCC Republican Chairman, Ajit Pai, the 3-2 vote victory sealed its decision to dismantle the rule in order to protect the consumers and promote a vibrant competition. “Broadband providers will have more incentive to build networks, especially to underserved areas”, he added.

As controversial as it may be, many people are still scratching their heads as to what net neutrality is and how it will affect their broadband consumption–especially for users here in Singapore. As an organization that advocates for innovation and an open Internet, we at Vodien decided to write this article to explain the issues surrounding net neutrality and its impact on global consumers.

 

What is Net Neutrality?

Net Neutrality is a principle stating that all Internet traffic should be treated equally, regardless of where the web content is hosted. It means that ISPs should not give any preferential treatment to certain websites or content providers.

So, whether you’re browsing Facebook, streaming videos on Netflix or shopping products on Amazon, net neutrality requires that broadband providers allow subscribers equal access to any web content of their choosing.

In 2015, the FCC enacted the net neutrality law under Title II Order of the 1934 Communications Act by regulating ISPs as public utilities and preventing them from performing any discriminatory practices such as blocking and slowing down access to some websites or receiving payment in exchange for “fast lane” access to certain content.

As an example, under the old net neutrality rule, Verizon is not allowed to prioritize online content from companies they own, such as AOL and Yahoo. With the old rule out of the way, this type of monopoly may be legal as long as Verizon (or any broadband providers) acknowledges it.

 

How Does Net Neutrality Affect Us?

The objective of net neutrality is to keep the Internet free and accessible to everyone, regardless of the online platform they access it from. Under the new rule, many net neutrality advocates assert that broadband companies will charge more for subscribers to access certain websites or censor content.

With the new regulation, expect that subscribers to pay more, with new pricing schemes leaning towards bundled packages. So, if you want to browse social media sites like Twitter and Facebook, you would have to pay extra for a premium social media bundle.

Another major concern is that subscribers might be subjected to pay-to-play deals where a fast lane will be occupied by large corporations while the rest of the players are left to deal with a slow lane. Small businesses think they will bear the brunt of unfair competition as surely the large Internet players have the ability to pay more to stay on top.

 

How does this affect Singapore?

Good question! Even with the recent issue still brewing in the United States,  Singapore’s stance on net neutrality (to treat all content providers on the Internet equally and give consumers the right to access content on a non-discriminatory basis) still prevails.

IDA or Infocommunication Media Development Authority, Singapore’s own government regulatory body, first issued their policy about net neutrality on a white paper released in 2011. Despite the United States’ chaotic sentiments on net neutrality, IDA sees no need to overhaul its current policy as they have not observed any local ISPs to be in violation of such policy.

While IDA understands the importance of fostering innovation and economic efficiencies, they recognized that consumer interests should take priority and be given adequate protection as the growing demand and reliance on fixed-line and mobile broadband services continue to grow.

However, it’s worth noting that while IDA promotes net neutrality, they do not implement it completely. Local ISPs and network operators are still allowed to offer specialized or customized plans for web content, services and applications depending on commercially-negotiated or special terms and conditions. They also don’t ban ISPs from throttling bandwidth for as long as it adheres to IDA’s Quality of Service (QoS) and information transparency policies.

So people in Singapore, rejoice! Continue to Netflix and chill whilst you still can!

 

About Vodien

We are Singapore’s advanced ICANN-accredited managed hosting provider operating since 2002. We provide our customers with premium grade hosting solutions that meet personal and business hosting needs. Each value-priced hosting plan features blazing fast speeds, optimized security, and reliable performance.

To know how to jumpstart your own web presence, make sure to CLICK on the link below to get in touch with our SuperSupport Specialist.

Vodien 24/7 Managed Web Hosting

VAL SOH

Content Writer at Vodien Internet Solutions

 

Val Soh is the lead writer at Vodien and is responsible for all the content that comes from Vodien. She loves the world of technology and marketing and enjoys catching up with the latest happenings in the field, sharing them in unique and entertaining pieces for her readers to enjoy.

Here are some of the other pages created by Val Soh:

 

Singapore Domain Solutions
Hosting & Registration
Singapore Web Hosting

A Content Marketing Checklist Before Publishing Your Content

A Content Marketing Checklist Before Publishing Your Content

A Content Marketing Checklist Before Publishing Your Content

Just as you would make a checklist so you won’t forget anything when doing groceries, we believe that a checklist can also work before publishing any content. By creating a content marketing checklist, you can stay efficient while getting specific tasks done.

Before publishing any web content, make sure that you have a list ready. It should list down all the important things you need to create a great content.

In today’s article, we’ll share with you a complete content marketing checklist that we also use to expedite all our Vodien content goals. Make sure you don’t hit the publish button just yet until you have included everything you need.

 

Why It’s Important to have a Content Marketing Checklist

This may seem self-explanatory but we’ll share it anyway so it’s clear why we are doing a checklist in the first place.

  • Ensure all important tasks or projects are done. Did you miss the meta tag description again or forget to optimize your content with keywords? Oversights like these happen to the best of us. Having a checklist will avoid these costly mistakes and ensure that you get things right the next time.
  • Keep workflow organized. Everything may seem effortless when you know what you’re actually doing. A content marketing checklist helps you to steer clear of distractions and focus on the tasks listed.
  • Stay on top of your content marketing goals. A checklist saves you time by zeroing on your priorities, helping you to stay efficient in achieving your content marketing goals.

 

A Content Marketing Checklist before Publishing Content

 

General Project Management

  • Know your content marketing goals. Before any great content gets published, it’s important, to begin with, an end goal in mind. Make sure that you set a goal before starting any project (this applies to any project; not just for content creation). Be clear and straightforward with the goals you want to achieve for your content strategy.
  • Set a budget. Calculate how much money your organization is willing to spend on your project. This is crucial especially for those working in digital marketing agencies or directly with a client. Setting a budget gives you an overview of the possible expenses involved with the project.
  • Delegate tasks to the right members. Make sure that you assign the right team members to work on specific tasks on the project. Remove unnecessary roles to let members be more effective with their special skills.
  • Set deadlines. When you set deadlines, you ensure that projects are delivered on time.  Determine the amount of time each step takes to complete the project.
  • Use the appropriate tools, platforms, and strategies. Prepare all these things before you can even start executing your content generation tasks.
  • Set and track metrics. How do you know if your goals were executed successfully? Establish specific metrics that will measure the performance of your content strategies.

 

Search Engine Optimization

  • Prepare a Keyword Research Spreadsheet. Make an easy-to-use spreadsheet to manage and organize all your keyword research activities. You can use Google Keyword Planner or Moz Keyword Explorer to mine your keywords. Make appropriate columns for keyword relevance (it must be relevant to your niche and target audience), competition (low, medium, or high), average monthly search volume and other related keywords you can target.
  • Check if you have implemented all these SEO elements before publishing your content:
    • Title tag – add your focus keyword in the title tag, preferably at the beginning. Optimal title length is 50-60 characters.
    • Meta description – this is a short summary of the article. Again, insert your focus keywords here, to a maximum of 155 characters.
    • Keywords in body content – Include your target keyphrase at least 2-5 times throughout your article–in the title, subheading, and body. You can also add semantically-linked words (these are keywords or phrases that appear as suggestions in related searches).
    • Headline – Include your target keywords on subheadings (H1, H2, H3, so on).

 

Content Writing

  • Create a spreadsheet that lists all your topic ideas. This process may take place before, during or after you have created your keyword research spreadsheet. Always do a thorough research on each topic so as to avoid any factual errors or miss out important details.  
  • Decide on the tone and angle. Do want to make your blog post sound personable or do you to present solutions with a twist? Whatever you decide on, make sure that you are offering a compelling perspective that can draw in your target readers.
  • Make an outline. An outline serves as your backbone to the overall structure of your content. It’s an essential step to organizing your ideas into blocks of texts, paragraphs, and headlines. To prevent eye fatigue, break down ideas into subheadings and bullet points.
  • Write a compelling headline. Your headline should catch the reader’s attention and encourage them to read all the way until the end. You can ask questions (How to Turn Any Content from Good to Great?), use numbers or lists (10 Mistakes that Can Ruin Your Career), etc.
  • Write the blog content. There are no exact rules to writing a blog content, but ideally, you want to write at least 500-1000 words in length to add more meat to your content. Be mindful of your keywords, tone, angle, and basic rules of grammar and sentence construction.
  • Insert media or graphics. Insert the right images and videos in its proper location. Make sure that you optimize each image and videos correctly (crop, resize, etc.) before uploading.
  • Add links to convert readers into future customers. Each time you write a content, always add links from new to old articles (and vice versa), links to your sales pages, and links to an authority site that will support the claims mentioned in the content.
  • Proofread your draft. Some word processing tools can spot spelling and common grammatical errors.  But if you want to be really sure, use other tools likes Grammarly. Or better yet, have a team member with an eye for grammar to review your work. Re-read the entire draft and ask yourself:
    • Are there any details that you missed?
    • Are the words and sentences understandable?
    • Is it readable? Your content might be grammatically correct but it may not be readable.
    • Are the details accurate? Support any claims with proof and evidence.
    • Are there any spelling or grammar mistakes in your image text?

 

Call to Action

  • Add a short summary that tells the readers what to do next.
  • Invite readers to leave a comment. In your summary, ask a question that readers can answer with a comment. You can ask for thoughts, ideas that would add value or spark a discussion on the topic.
  • Ask readers to subscribe to your email newsletter. Another great call-to-action is creating a one-line pitch–encouraging visitors to subscribe to your newsletter.
  • Encourage readers to share your content on social media. You can add a plugin to automatically share your content on their social media profiles.

 

To print a copy of the Content Marketing Checklist, click to download this PDF file:

Time to Get Organized

Now that you have an idea of what your content marketing checklist should be like, it’s time for you to put it into practice. This checklist should help your team get organized and stay efficient with any content marketing projects you may have. You will soon discover that a great content starts with small steps until you reach your end goal. If you have any thoughts about this article or suggestions that you would like to add, feel free to share them in the comments section below.  

 

About Vodien

As the leading-edge managed cloud hosting provider in Singapore, we strive to provide our customers with high-performance hosting that they can rely on. With optimised security, blazing fast speeds, unmetered data transfer, and free website migration, starting a website is so easy. Just click on the link below to get started.

Vodien 24/7 Managed Web Hosting

BILL POH

Senior Tech Writer for Vodien Internet Solutions

Bill Poh is the Senior Tech Writer at Vodien and he covers web hosting, online marketing, social media, business and the latest tech innovations. When not writing, he’s busy pursuing his passion for photography, graphic design, and creative arts.

Here are some of the other pages created by Bill Poh: