Archive for the Marketing Category

Build a Successful Online Presence for your Local Business

Build a Successful Online Presence for your Local Business

Do you own a business in your area? Now, it is the best time for small business owners to take advantage of the growing potential of e-commerce to attract potential customers to their local store.

It used to be that traditional marketing (TV, print, radio, brochures, billboards, etc.) was the no.1 trusted platforms to promote a business. Today, digital marketing proves to be the most effective way that offers a better return on investment since it is cost-effective and its performance is easily measured.

Today’s article will highlight how local companies with a limited marketing budget can build a strong online presence for their business.

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How to Boost Organic Search Rankings in 2017 with Technical SEO

How to Boost Organic Search Rankings in 2017 with Technical SEO

SEO, short for Search Engine Optimization is a process of growing website traffic through organic or free search engine results. Major search engines like Google, Yahoo and Bing show search results where pages are displayed and ranked for its relevance and authority based on user’s search keywords.

According to a study by BIA/Kelsey, 97% of people go online to research about products or services before buying them. For small businesses on a tight budget, SEO can be a cost-effective route to take if they want to increase visibility and acquire leads for their business.

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How to Use Social Media to Generate Leads

How to Use Social Media to Generate Leads

  Social Media. Everyone knows it and everyone uses it. This is how social media has turned into an important tool for lead generation and it is crucial for businesses to learn how to make full use of it. Why is it important to know how to

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Effective Tips for On-Page SEO Strategy

Effective Tips for On-Page SEO Strategy

Disclaimer: This article is refreshed as of 18 April 2017 to provide our readers updated information about On-Page SEO Strategies.  Growing your business’s traffic and revenue will need some strategic planning, time and resources to move your business in the right direction. One of the most effective ways to boost

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How To Run a Successful Social Media Ad Campaign

How To Run a Successful Social Media Ad Campaign

Social media advertising is no longer just a short-lived buzzword that marketers use to promote their brand. It’ll stay here for good because it’s been proven effective in increasing traffic, leads and sales and most global brands are expected to grow their budget for social media ad spend by $540 billion.  Just this

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Mobile Search Overtaking Desktop Search: What You Can do About It

Mobile Search Overtaking Desktop Search: What You Can do About It

 Amit Singhal, Senior Vice-President for Google Search announced recently that Google has clocked in more than half of its 100 billion search on its mobile devices worldwide, overtaking the number of desktop searches. This doesn’t come as a surprise, considering the mobile revolution in recent years. Users

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[INFOGRAPHIC] Drive Sales with a Well-Constructed Content Marketing Strategy

[INFOGRAPHIC] Drive Sales with a Well-Constructed Content Marketing Strategy

Have you began your journey into Content Marketing? Content Marketing is what companies look at now to generate site traffic and increasing conversion rates, with it helping with SEO practices and lead generation. Gone are the days when traditional marketing efforts by businesses capture a “share of mind”; customers are expecting

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Why Your Business Should Invest in Search Engine Marketing?

Why Your Business Should Invest in Search Engine Marketing?

When discussing ways to increase visibility on the web, digital marketers will mostly likely bump into these terms a lot: Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Both strategies are often confused with one another but they are actually two different services. How? In this article, we are going to discuss

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Social Media Advertising: Should You Invest In It?

Social Media Advertising: Should You Invest In It?

  Establishing profiles on different social media platforms has now become commonplace for some businesses to better engage with their customers. Since it has grown so rapidly, some entrepreneurs are quite skeptical about its growth and sees it as a passing fad with no real benefits on ROI packed with a tough learning curve. However, a

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Social Media Weekly Recap: Microsoft, FB Author Tags and More

  Here are the top social media stories that you might have missed last week. 1. Microsoft Leads LinkedIn’s 10 Most Influential Global Brands Microsoft has once again earned the highest content marketing score on LinkedIn for this year’s top 10 list of global brands, beating other brands like Forbes, Harvard

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