Archive for the Marketing Category

Creating Effective Landing Pages That Convert Well

    Landing pages are web pages that allow you to direct your visitors’ attention to site-specific information. It quickly leads them to a specifically-designed landing page instead of your generic or static home page, where the information may get lost or be difficult to find. An

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Turning Negative Feedback into Positive Opportunities

    Every business has to face different challenges, and one of them is dealing with negative reactions from customers. These reactions can be received through review sites, stores, phone customer support, and lately through social media platforms. Before social media even existed, a customer with a

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Use Color Psychology for Your Brand

    Colors have a huge influence on consumer behavior and emotion. If you want consumers to spend more and increase recognition for your brand, it’s important to have a basic understanding of color psychology which you can apply for all your branding strategies. According to research,

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5 Ways to Grow a Loyal Audience

    Having tons of traffic to your site does not necessarily translate to more income. Unless you have a loyal audience that roots for your brand, it’s unlikely that you will earn more revenue since passive traffic is difficult to convert. I have created a short

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5 Effective Link Building Techniques for High Quality Traffic

There used to be a time in the history of SEO when anyone can use sneaky black-hat link building techniques and see your website shot to the top of the search engine results page (SERPs). But those days are over ever since Google started their crackdown on

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How to Lower your Website’s Bounce Rate

Does your website have high bounce rates? Google Analytics defines bounce rate as the percentage of visitors who leaves after visiting a single page. In SEO, a high bounce rate is an indication that your website doesn’t provide what the user is searching for, takes too long

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6 Mistakes in Email Marketing Campaigns

Email marketing is one of the most effective methods in reaching customers and creating sales opportunities. It provides online marketers and entrepreneurs a way to easily communicate promos, deals and announcements, and generate new leads for their businesses. Launching a successful email marketing strategy can help increase

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5 Ways to to Improve Your Engagement in Social Media

To date, most brands are now using social media for branding and marketing their business. More customers expect to see from a brand’s website links to their social media profiles prominently displayed. This goes to show how social media has become an integral part in how a

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5 Steps in Building an Effective Keyword Research Plan

Do you know what people are searching for online? Do you want to boost high quality traffic and show up on the first page of the search results? Web hosting company Vodien helps you with 5 easy steps for an efficient online campaign using Keyword Research. Keyword

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How Effective is your Content Marketing Strategy?

  Do you know if your content marketing strategy is effective? Are you evaluating and measuring the outcome of your content instead of taking a shot aimlessly? For content marketing strategies to be effective, it takes more than just creating amazing content. It’s also about understanding your

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