Web Security: How to Avoid the ‘Not Secure’ Warning from Google Chrome

 

Web Security: How to Avoid the 'Not Secure' Warning from Google Chrome

Keeping the Internet safe is one of the long-term goals that Google is working on for its users. So much so that in September 2016, they announced that they would label HTTP websites (those without SSL certificates) as ‘non-secure’– especially for web pages that collect credit card information and passwords.  Since January 2017, they have started labeling some HTTP websites as non-secure. This is in conjuction with the release of Chrome Browser version 56.

For the past few years, Google has been pushing for website owners to switch their sites to HTTPS. Secure Socket Layer or SSL helps to encrypt data as it travels from the user’s web browser to the web page’s server. This move ensures that users can browse and enter their private information without it being compromised by cyber hackers.

Chrome Browser’s ‘Not Secure’ Warning

When a website has a ‘Not Secure’ label on the URL address bar, it means that data transmits through an unencrypted network. HTTPS is the secure counterpart of HTTP (HyperText Transfer Protocol). It allows for a more secure protection against people with malicious intent to eavesdrop or modify the data.

'Not Secure' Warning on Google Chrome

How the ‘Not Secure’ warning will look like in Chrome version 62                          

Starting October 2017, Google will step up its web security campaign even further by having the Chrome browsers show the ‘Not Secure’ label when users enter any type of data on an HTTP web page, even on Incognito mode. This includes any text entered into search box.

This extended warning will put pressure on website owners to implement the much needed SSL /TLS certificates. The security warnings influence the perception of the visitor on the site; visitors may leave your site if they feel that their information transmitted to the site could be intercepted by a third-party operator.

Do you have an HTTP Website?

Find out if your website will be affected with this non-secure warning by asking these questions:

  • Is your website still running on HTTP on the web address bar?
  • Do you require users to input their information on your website? These information may include usernames, passwords, credit card numbers, contact forms and the search bar.

If your answer is “yes” to these questions, then you need to implement SSL as soon as possible. This is to ensure that the ‘Not Secure” label won’t show for your site. You need to force HTTPS on your website. Allow pages to redirect to its HTTPS versions so that users will not unintentionally browse the insecure version of your site.

 

Why it’s Important to Convert to HTTPS?

Security

Web security is the very reason why HTTPS came into being. The ‘s’ in HTTPS stands for secure. It  indicates that all communications between the browser and server are encrypted or protected against being hijacked by third parties.

The authentication and encryption offered by SSL prevents ‘man-in-the-middle’ attacks by blocking third parties from intercepting your website.

 

User Trust

More than just a tool to protect a user’s access to a certain site, a non-secure warning serves as a wake-up call for website owners who still serve HTTP web pages to their users. Psychologically speaking, users tend to trust sites marked ‘secure’ more than those who aren’t.

It serves as a visual clue for users as they navigate around sites to look for them before they input any personal information.

 

SEO Boost

In 2014, Google said that HTTPS will be be part of their ranking signal. While we can’t deny it’s value to users, it’s still a small ranking factor. It may however, change in the future as Google works aggressively towards keeping the web safe.

How to Avoid the ‘Not Secure’ Warning

You have to install an SSL Certificate and configure your site to run over the HTTPS protocol. It offers more than just encryption when accepting online payments and logins. Having an HTTPS website provides your visitors with a peace of mind, knowing that they can enter their information without any worries of third parties intercepting their information as it travels through several networks.        

 

Beyond Web Security

We understand that along with the security offered by SSL certificates is the obvious concern of additional cost. However, think of it this way. The prospect of avoiding incurring penalties from Google and the benefits of encrypting your user’s access will far outweigh the cost associated with it. 

By installing an SSL certificate, you are adding an extra layer of protection to your site against possible third party attacks that may damage your brand and reputation. Keep your customer’s information private and secure by installing Vodien’s Thawte-certified SSL certificates.

It offers up to 256-bits data encryption on the root level that protects all data against spoofing and phishing.  To know how you can start with Vodien Web SSL certificate today, just click on the link below.

Vodien SSL Certificate

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