How to create and manage email campaigns with Titan

The Titan Email Campaigns feature lets you create, send, and track professional email campaigns from a single platform. By following these steps, you will be able to communicate with your audience more effectively and track the success of your email marketing efforts.

 

On this page

• How to create and send email campaigns
• How to save campaign emails as templates
• How to personalize email campaigns with mail merge
• Understanding unsubscribe options

 

How to create and send email campaigns

1. Log in to your Titan Webmail.
2. Click New email to open the Compose window.
3. Click Campaign beside the Continue button. The Compose window will switch to campaign mode.
4. Add your recipients or choose a contact group, then enter a subject line.
5. Compose your message. You can use HTML templates to create a more polished and professional email design.
6. Click Continue, then select Send a campaign.

 

Can I track recipient engagement?

• Yes. After sending, you can find the campaign in your Sent folder. Campaign emails are marked "This thread was sent through the Email Campaigns” to indicate they were sent using the email campaign feature.
• Read receipts are automatically included, allowing you to see which recipients have opened your email and measure engagement.
• When recipients reply to your campaign, their responses will appear in separate email threads.

 

How to save campaign emails as templates

If you plan to reuse a campaign content in the future, you can save it as a template while creating the campaign.

1. Click Save this campaign in templates for future use, during the campaign setup process.
2. You can find the template under My Templates in the Templates section of the compose window.

 

How to personalize email campaigns with mail merge

With mail merge, you can personalize campaign messages using contact details such as:

• First name
• Last name
• Email address

These fields are automatically populated from your Titan Contacts. You can also assign default values when contact information is unavailable, ensuring your message still reads naturally.

For example, if a contact does not have a first name saved, a greeting such as "Hi <first-name>" can display as "Hi Friend" when you set "Friend" as the default value.

If no default value is specified, empty fields will simply be omitted from the final message.

 

Understanding unsubscribe options

Recipients can choose to unsubscribe from future campaign emails, helping you maintain compliance and provide a better user experience.

Each campaign automatically includes a unique unsubscribe link at the bottom of the email. Through this link, recipients can:

• Unsubscribe from future campaign emails
• Resubscribe later if they change their preference

You'll receive a notification whenever a recipient unsubscribes or resubscribes.

 

Wrap up

You now know how to create and manage email campaigns with Titan. Use its features to send professional emails, engage your audience, and build stronger customer relationships.