What is EV technology
EV Technology—in the context of website security—refers to Extended Validation (EV) SSL certificates, the highest standard for certifying a website's legitimacy. Unlike standard SSL, which only validates encryption, EV SSL requires a rigorous verification process—including confirming your company's physical, legal, and operational existence, domain ownership, and official business records.
This guide explains what EV SSL is, why it's more trustworthy than standard SSL, and how it helps protect your customers' personal information while building confidence in your online business.
EV SSL vs SSL
EV SSL (Extended Validation SSL) represents the highest standard for certifying a website's legitimacy. It is widely regarded as the most trusted option, as it requires Certificate Authorities (CAs) to follow a rigorous verification process before issuing the certificate.
This process includes:
- Verifying the physical, legal, and operational existence of your company
- Confirming that your company owns the domain where the EV SSL will be installed
- Cross‑checking official records such as business licenses and incorporation documents
- Ensuring that your company is the actual requester of the certificate
Standard SSL, on the other hand, relies on public‑key encryption to validate that a website is secure. However, receiving a valid public key does not guarantee that the website is operated by the legitimate organization it claims to represent.
For this reason, EV SSL is strongly recommended to secure your website's connection and protect your customers' personal information.
Identifying EV SSL certified websites
Google has recently phased out the green padlock icon and the "Secure" or company name label that previously appeared next to URLs. While the green padlock was once a clear visual indicator, the only remaining browser indicator is the lock icon itself.
For example, when you visit Vodien's main page and click the padlock icon in the address bar, a pop‑up window displays the certificate details.
Why choose EV SSL
Choosing EV SSL provides greater assurance to your customers that your business is legitimate and trustworthy, giving them confidence to conduct online transactions with you.