Advantages of a .AU Direct Domain

by and

March 14, 2022

Domains 4 min read

[UPDATED] Why Get a .AU Direct Domain for Your Local Business

Businesses, organizations, and individuals in Australia will soon have a greater choice of domain names for websites and email addresses with the release of the new .au direct domain name.

In a recent announcement by the .au Domain Administration Limited (auDA), the new .au domain names will be available to users on 24 March 2022.

The launch direct domain name

Australians will be able to register their exact domain names with the .au domain extension.

For instance, if you have an existing .au domain, you can register its .au direct counterpart

The launch of this domain complements existing Australian namespaces such as,,,,

Pre-registering for your .au direct domain

Pre-registering for your .au direct domain

Any individual or business looking to register for a .au direct domain name will get the chance to do so on March 2022. However, they have to register the exact domain name within the .au namespace now to prevent any kind of conflict in obtaining their .au direct domain during the Priority Allocation Period.

This process allows exact match domain owners in the .au namespace to reserve their .au direct domain for 6 months. As early as now, you can apply for a Priority Status and pre-register here for the .au direct domain version.

In some cases, there may be multiple applications for Priority Status for the same .au direct name. For example, one registrant holds the domain name and the other registrant holds In such a scenario, Priority for Allocation will be determined by these conditions:

  • The date of creation of each applicant’s domain name license
  • The priority cut-off date, as defined in auDA’s Priority Allocation Process, the highest priority to be given to domain names registered before this date

The .au direct domain release won’t have any effect on any existing names in the .au domain space, such as,,, and domains. These will continue to function as before.

Why get a .au direct domain for your business

Why get a .au direct domain for your business

The new .au direct namespace will bring Australia at par with countries already having top-level domains, including Canada (.ca), USA (.us), United Kingdom (.uk), and New Zealand (.nz).

Other important benefits it brings Australian domain owners include:

  • Shorter and more memorable. A .au direct domain will have fewer characters, which makes it easier for clients and customers to remember and type on their browsers.
  • Available to a wider range of Australian entities. Unlike the existing .au namespace, a .au direct domain will be available to any individual, business, organisation, and government entity from auDA accredited registrars.
  • Secures branding. Registering your exact match .au direct domain will protect your brand from other entities looking to register it for themselves. It also ensures all online traffic to your business will land on your website instead of a competitor’s.
  • Protects your online reputation. Cybercriminals can register your exact match .au domain name and use it for purposes that malign your business's reputation.

READ: 5 Ways to Protect Your Brand With Multiple Domains

FAQ about .AU direct TLD

What are the eligibility criteria for .au direct registration?

The eligibility criteria for .au direct is simple. It’s available for anyone within Australia or with a local connection to Australia. This means that whether you’re an individual, association, or business, you are eligible to register a .au direct domain name.

What should current domain name holders do in this scenario?

Current .au family domain name holders should consider whether they should claim their .au direct domain once it becomes available or reserve a slot now.

If they wish to register now, they will get priority access to their exact match domain once .au direct domains become available to the public.

How can I get more information about .au direct?

Refer to this fact sheet prepared by auDA containing all the information about the .au direct namespace and the Priority Allocation process. If you want a more comprehensive detail on the new .au domain's registration requirements, visit here.

Next steps for Aussie brands and businesses

Next steps for Aussie brands and businesses

Get ready to get your hands on the .au direct domain soon. Vodien can assist you with the entire pre-registration process — and if you haven’t yet — secure a .au family domain name ahead to be eligible.

Check your current domain name registration details for their status and renew it when necessary — especially if you’re looking to get priority on the .au direct namespace. You can also obtain trademark protection for your brand to help you secure its exact .au direct domain name and avoid possible disputes.

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