Did you know that 9 out of 10 Australians prefer purchasing from local businesses? This just shows how Aussies are committed to helping local brands succeed. So, instead of focusing on building a global brand that could alienate buyers, consider sticking to the classic "Made in Australia" troupe to grow your business.
However, showing off your Aussie pride is more than incorporating gold kangaroo logos, maps, or green triangles on your offline and online storefront. The good news is, we have a few ideas you can start with.
Sure, a .com website is known to boost customer trust. But have you ever considered upgrading to a .com.au domain? If not, consider doing so because nothing screams "home" like a domain carrying the .au extension.
It bears the local flavour and is a subtle yet effective way to show off your Aussie pride. Plus, it comes with the same amount of trust as any .com website since it’s the country's top-level domain. And considering that 82% of Australians prefer a .com.au domain due to its credibility, you cannot go wrong with this move.
As a local, you can leverage Australia's cultural heritage in your favour. And what better way to achieve that than celebrating key events?
You can capitalize on Australia Day on January 26. It’s also great if you go hyper-local and celebrate region-specific holidays, such as Canberra Day (ACT), Adelaide Cup Day (SA), Labour Day (VIC), or Eight Hours Day (TAS)—all of which fall on March 14, 2022!
Mark these days on your calendar and plan out how your business can celebrate them with your customers.
Another way you can show off your Aussie pride is by extending support or partnering with other businesses.
For instance, if your business enjoys a robust online presence, you can use it to put another business in the spotlight and sell its products on your online platform. You can also give them a shoutout on your social media page to increase their reach.
The same applies if you operate in a physical store where you can market or advertise other local businesses in your space. Helping local businesses brings a positive impression and at the same time, position you as a champion for them.
When in Australia, do as Australians do. After all, you simply cannot tap into the local Aussie pride without involving its smallest, functional unit—the people.
About 69% of Australians feel that a company is only as good as its customer service, a number that is the highest in the APAC region. As such, it’s essential to improve your customer service to capture the hearts of your locals.
Similarly, 29% of Australians interact with customer service teams at least once a week. That's why your customer service pathways should always be up and available—which you can achieve by partnering with a reliable web hosting service provider.
With that in mind, learning about the dos and don'ts of what customers expect just shows your dedication to understanding them.
Sharing useful content is a core component in driving business growth. But did you know that you can also use this strategy to build stronger connections with your compatriots?
Yes! After all, sharing contextually relevant content is the bare minimum requirement if you’re a proud Australian business targeting local consumers!
So, whether you are looking to share a guide to the unexplored eateries around town or developing a platform to boost recognition of local handicrafts, such content will be deeply valued by readers. You can even score extra brownie points by roping in local artists and featuring their stories on your website.
Of course, your contributions to the WWF will give a push to wildlife conservation and preservation efforts all around the world. However, consumers want to be able to see the results of their actions. And so, you also need to focus your CSR activities on the local front to make them more tangible.
Discover charities and other local changemakers that align with your brand’s mission and vision. Run brand ambassadorship programs, commit to volunteering, or sponsor community events. These measures will kindle the sparks of Australian pride and make buyers feel proud of associating with you.
As you may have seen above, showing off your Aussie Pride does not have to come off as overly nationalistic. At the same time, these tips will help you build a solid human connection with other Australians by harnessing the commonality of the land down under!
So, go ahead and try these strategies out in 2022 and beyond.