9 Tips to Prepare Your eCommerce Business for Black Friday-Cyber Monday Weekend

We’re nearing the end of the year, and it’s almost time for Black Friday and Cyber Monday (BFCM). For business owners, this is an opportunity to turn their accounts and make huge profit margins. 

So, we have rounded up the best tips to help eCommerce owners to make this year the best one in the history of their business. Let's jump right in! 

Make Your Website Mobile-Friendly 

More and more customers are using their smartphones to shop online as it allows them to shop on the go. In 2021, 43% of Black Friday sales happened through mobile phones. 

This means that you could miss out on significant opportunities if you don’t have an up-and-running mobile website.  

As you prepare for Cyber Monday and Black Friday, you may want to ensure that the mobile version of your website is user-friendly. Furthermore, it should be compatible with multiple devices to give your customers a seamless experience. 

Check Your Site's Speed 

Customers browse through multiple websites to find the best deals during BFCM. They’re spoiled for choices as every business – whether big or small – wants to make the best of this sale extravaganza.  

Slow website speeds, where the pages take a long time to load, may put your customers off. So much so that they may not want to return to your website. 

It’s advisable to check website speed before BFCM weekend.

READ: How to Speed Up Your WordPress Website

Plan Your Deals 

Black Friday and Cyber Monday are the days of lucrative deals and unbelievable prices. Customers will visit your website to get deals never seen before.  

It’s essential to offer cost-effective deals to hook them. When you succeed in attracting their attention, the possibility of getting them to buy multiple products also increases. 

One of the most effective Black Friday eCommerce tips is to devise your strategy days in advance. 

For instance, you may want to offer a flat discount on a minimum spend. Or, you may want to give an extra discount after a limit. You can also provide gift cards to customers for their next purchase. 

Whatever your strategy is, lock it in a few days before the sale. It’ll allow you to work the discounts on your website and give customers what you have promised. 

Select the Appropriate Hosting Plan  

You’ll have to start marketing your deals several days before Black Friday and Cyber Monday. Your website will experience more visits, longer sessions, and interactions. You don’t want to lose your customers because your website cannot take the load and shuts down. 

It’s better to evaluate the traffic you may receive and adjust your hosting plan accordingly. With a Virtual Private Server, you can manage huge visitor traffic on your own.

Back Up Your Website 

Have you ever thought of the possibility of losing all your website information? It might not be a common occurrence, but it can happen.  

Backing up your website can save precious time and significant effort during the busy sale season. Not to forget, it can bring immense peace of mind as you’ll know that all your hard work is preserved. 

You may want to back up all your website elements like website code files, databases, images, content, etc., and prepare for any untoward incidents. 

You can also leverage cloud backup services that will automatically back up not just your website but your servers and workstations daily, saving you the trouble of doing it manually.

READ: 5 Critical Reasons You Should Backup Your Data

Prepare your SEO Strategy 

Devising and implementing an SEO strategy is instrumental in acquiring new customers and getting your existing customers to visit your website. If your deals don’t appear in the search engine results, all your hard work may go down the drain. 

SEO is not a one-time activity and takes time to take you to the desired level. Since there’s still some time for Black Friday, you may want to work with SEO experts to rank high when customers search for deals and offers during BFCM. 

With online marketing solutions, you can ensure that your marketing campaign reaches a wide customer base and drives more traffic to your website. 

Make Shopping a Safe Experience 

As customers shop online, they need to trust you with the safety and security of their financial information. To ease all their worries, ensure that your website has an SSL certificate. 

When your website is SSL-secured, it’ll show a small padlock icon on the left side of the address bar and an “HTTPS” before your domain’s URL. These are indicators that the information of your customers is encrypted and will be transferred over a secure network.

Create a Sale Banner 

Hook customers from their first point of contact on your website. To achieve this, ensure you have an impactful banner on your homepage. 

Let the customers know that you’re offering unmissable deals only for a short period. Use engaging graphics to catch their attention and lead them to select products and head to the checkout page. 

Focus on CRM 

About 70% of customers abandon shopping carts without paying for the order. This is an opportunity you don’t want to miss. After all, these customers have already spent time browsing your website and selecting the products. 

Use customer relationship management (CRM) to email these customers and remind them about their abandoned carts. There’s a high chance these customers will return to complete their purchase. 

Prepare for Black Friday and Cyber Monday Today

Black Friday and Cyber Monday are two of the most important days for any business owner. They can give a major boost to your business and help you reach new customers. 

As an eCommerce business, preparing your website to make the most of these days and take your profits up is vital. Make the most of these tips and rake in huge sales volumes!