A domain name is the core of every business website. A well-thought-out domain name lets you establish a positive branding impact and domain authority.
Each country is assigned a two-letter country code top-level domain (ccTLD). So, websites targeting a Singaporean audience can use a .sg domain name or a .nz for those catering to Kiwi customers.
Country-specific domains work best for businesses that have a various local presence. If you’re a global brand with existing operations in different countries, a specific domain targeting a particular area can help you gain traction with audiences in various places.
Customer recognition - Consumers often prefer local brands. If you want to win the local market, encourage recognition for your business with a ccTLD. People looking through a series of search results wouldn’t think twice about visiting a website within their locality.
Adds credibility - ccTLDs can serve as your brand’s authenticity stamp. Business websites securing ccTLDs such as .AU and .SG show that they’ve complied with a set of mandatory requirements — boosting customer trust for your products and services.
Search-engine friendly - Using a ccTLD also helps increase your local search rankings. In fact, local-specific URLs is at the top of Google’s country targeting elements. If you aim to beat local search competitions, a ccTLD is the way to go.
Creative branding opportunities are another reason why a ccTLD works for your business. While it’s country-specific, it can be a part of your branding scheme. A creative ccTLD is notably striking and easy to remember— allowing you to stand out among competitors.
You can whip out multiple creative domain names using your desired ccTLD. Before you register or renew your domain, check out some of these helpful tips to hack that branded domain.
In a world filled with .COMs, be different.
There’s more to ccTLDs than being a mere location marker. Besides helping you build connections with a certain locale, it also widens your reach, prompts user action, and propels your business forward. Refer to these creative ideas to come up with a unique and brandable domain name. If you already have one in mind, check out its availability with our Domain Search Tool.