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July 14, 2021

Agency Resources 4 min read

Solving Common Problems Web Design Agencies Face

Web design agencies are in a constant battle to strike the perfect balance between project budget, requirements, and most importantly, client expectations. Naturally, your team will get better with time and experience.

However, in the current competitive landscape, one cannot afford to learn through trial and error. Poorly executed projects could quickly attract negative reviews, causing a significant loss in revenue and damage to reputation.

Hence, it is important for your team to be knowledgeable regarding common concerns that could potentially arise from the client’s end. Use these corresponding solutions to armour up and grab the bull by its horns when the situation arises.

Unsatisfactory design outcomes

unsatisfactory design

Unless you have a magic crystal ball, you cannot replicate the exact results your client may have in mind. There will be instances when your customer may claim that the website design does not meet their expectations — and that’s okay. There are many things that could be the reason for the dissatisfaction.

Solution:

Rather than letting disgruntled emotions take over, you can bypass it by clearly defining, quantifying, and listing the customer expectations. Maintain a detailed document containing the project specifications, expected outcomes, and other parameters that help identify whether the execution is a success or otherwise.

Also conduct a detailed discussion with your client and have the document validated to ensure that you are both on the same page. This also helps lead the direction and set the priorities for your design team.

Read: Five Ways Your Website May Be Turning Off Customers

Incorporating content into user flow

content flow

Finding the middle ground can get tricky when it comes to media or content. You walk the fine line between overly stimulating the visitors with a flood of content versus not being able to share even the bare minimum information to not sacrifice the client’s requested design. In some instances, excessive details will drown out the content that deserves the spotlight.

Solution:

To avoid this situation, you need to discuss terms with the client and set priorities based on audience expectations. Put yourself in the visitor’s perspective and list down what they would want. From this point of view, your expertise would carry more weight and sense than your client’s demands.

For instance, consider that you are designing the landing page for a company that sells custom shoes. Nobody wants to go through the CEO and CMO profiles. Nor how they have been great friends since college. Instead, they want to know about the products immediately, the associated advantages, product images, product reviews and feedback, and usable CTAs to nudge them through the funnel. So, present this information upfront.

Remember to always discuss to your client why you reached this particular design decision. Help your client see how your design could positively affect visitor experience — which should be a top priority for any business.

Read: How to Rank Your Website on Google Using Short Tail & Long Tail Keywords

Slow page loading speeds

slow loading speeds

Page design and layout play a significant role in determining the responsiveness of the website.

Everything from image dimensions, to the scripts and codes used in the design, determines the page load speed. Apart from the fact that a fast-loading website offers a pleasing customer experience, designers will also have to remember the fact that responsiveness has now become a major ranking factor. Hence, it can also drive the SEO performance of the page.

Solution:

Start with cross-device performance optimisation of your website. Asynchronous loading will improve load times without compromising the features and functionalities of the page. Write clean codes without any unnecessary redundancy so that they can execute with zero latency.

You may even install cache plugins to minimise time to the first byte (TTFB), especially for the static elements of the website. For the images and media, lazy loading can be an excellent technique to optimise load performances.

dedicated server

Lack of integration

A business’ presence should not be limited to its website. It has to offer an omnichannel experience across various platforms to be able to reach out to prospective customers. Hence, companies may need host a blog on their website, post over social media, and engage customers through email marketing all at the same time.

Naturally, customers will prefer the channels that they are familiar and comfortable with, which essentially means that the business needs to meet them all the way. Similarly, your clients may prefer certain tools for various operations, which would require setting up custom integration. This means that the website you design must effectively integrate with all these channels and tools.

For instance, a glowing review shared by a client can serve as social proof on the website. Or user-generated content such as product images over social media boosts the credibility of the business.

Solution:

Similarly, inputs from a CRM solution could change the dynamic elements of an eCommerce website to display certain products above others. It is important to maintain information consistency through seamless integration of multiple interfaces. Fortunately, third-party plugins and APIs can facilitate such systems to make integrations possible.

business hosting

It’s not all about looks anymore

Gone are the days when designers were only expected to create eye-catching and captivating designs for their clients. Today, designers are entrusted with additional responsibilities such as adding value to the customer journey, enhancing the site visitor experience, and improving visibility on SERPs.

And as their role diversifies, so will the problems that they may encounter along the way. Use the solutions shared above to combat some of the common issues that your clients may cite while working with you. You will notice higher satisfaction rates in no time!

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