Why Dedicated IP Addresses Matter for Business Hosting

If you are someone who is looking at hosting your website online and need help choosing between a dedicated IP address and a shared IP address, you have come to the right place. While most people focus on creating a visually appealing and fully optimised website, the technical infrastructure often fails to receive the required attention.

To help you make an informed decision, let’s first begin with the basics.

What is Web Hosting?

Web hosting refers to businesses, organisations, and individuals launching their websites online such that they are accessible to their customers. Each time a customer types in the domain assigned to you in their search bar, your website will be opened.

When a user visits your website, their browser sends a request to your hosting server. The server processes the request and sends the necessary files and data required to load and display the website.

Types of Web Hosting

Some of the common types of web hosting are:

• Shared hosting
• Virtual Private Server Hosting
• Dedicated hosting
• Cloud hosting
• Business hosting
• eCommerce hosting

What is Business Hosting?

Business hosting is often confused with shared hosting. While shared hosting caters to individuals, small businesses, and startups, business hosting is only offered to growing businesses and eCommerce platforms with high traffic.

When it comes to offering specialised web hosting solutions to users, business hosting offers both shared IP addresses and dedicated IP addresses.

What is an IP Address?

Just like how a mobile phone is allotted a specific phone number, websites also utilise a unique IP address or number sequence. Each time a user enters the domain name of a website in their browser, the internet service provider is tasked with looking for the IP address corresponding to the website. Once the IP address is successfully found, the browser displays the website contents to the user.

Difference Between Shared IP Address and Dedicated IP Address

A shared IP address is shared by multiple users being hosted on the same server whereas a dedicated IP address is assigned to a singular domain. A dedicated IP address costs more than a shared IP address but comes with numerous benefits like enhanced security, online transaction reliability, better reputation control and more.

Benefits of a Dedicated IP Address

While it is definitely possible to run a fully functional website through shared web hosting and shared IP addresses, a dedicated IP address comes with various other benefits. It can help you get a competitive edge in the market and foster a reliable and trustworthy relationship with your customers.

Mentioned below are some of the top benefits of utilising a dedicated IP address for business hosting:

1. Enhanced Website Performance

Since you are the only one utilising the IP address and not sharing resources with other websites on the server, you can offer a faster loading time to your customers. Faster loading time and the capacity to handle high traffic seamlessly go a long way in providing customers with a great user experience.

For instance, even the slightest delay for eCommerce platforms can lead to losing out on customers and revenue.

2. Improved Security

Large scale businesses value security immensely as they handle a huge volume of personal information like postal addresses, payment information, and more. Consequently, a dedicated IP address offers better security through a variety of ways like SSL certificate compatibility and isolation from neighbouring sites. For context, let's see what SSL certification and site isolation are.

SSL Certificate

SSL refers to Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser. Consequently, companies and businesses add SSL certificates to their websites to secure online transactions and keep customer information private and secure.

Site Isolation

Site isolation or browser isolation refers to separating Internet browsing activity from the process of loading and displaying webpages locally. This helps in blocking malicious web content and preventing local downloads or execution of malware.

3. Reduced Risk of Downtime

In case other websites on the server utilise excessive resources, your website may be at risk of downtime. A dedicated IP address gives you better control while ensuring your website is constantly accessible to search engine crawlers, leading to improved SEO performance. Additionally, search engines also penalise servers associated with spammy behaviour or malware. A dedicated IP address ensures you have a clean reputation.

4. Better Email Deliverability

Email marketing is crucial to scale the business and reach the right audience. Emails sent through a shared IP address face the risk of being treated as spam and landing as a promotional email rather than as a primary email.

A dedicated IP address gives you complete control over your email-sending reputation, ensuring better deliverability. This is particularly important for businesses managing high-volume email campaigns or dealing with sensitive client communications.

Conclusion

In this rapidly advancing digital world, businesses need to better their hosting infrastructure and offer their users a user-friendly website. The benefits of a dedicated IP address are often neglected, but they can go a long way in ensuring the high performance of your website and enhancing the reputation of your business.

Now is the time to advance your business with Vodien’s web hosting service, known for its fast, secure, and scalable server. You can also transfer your hosting platform through Vodien’s transfer and free migration service.

Contact us and get started as soon as possible!