How Digital Agencies Can Handle Traffic Surges
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July 27, 2021

Agency Resources 4 min read

How Digital Agencies Can Manage Traffic Surges

The more visits your page receives, the more opportunities you have to raise your conversions, promote your brand, and foster customer relationships. Traffic surge means your lead generation strategies are paying off — until it bites you.

This is when high traffic results in a poor visitor experience.

High volume of traffic can cause websites to slow down or eventually crash, affecting user experience negatively. Any visitor would readily make a switch to another website that efficiently addresses their needs.

As a digital agency, your services must operate on an infrastructure that can handle traffic efficiently. Otherwise, expect an onslaught of complaints from dissatisfied clients, and risk losing them in the process.

Read on to find out what causes website crashes and how to avoid page shutdowns due to high traffic.

What Makes a Website Crash?

What Makes a Website Crash__

On-page errors

On-page errors happen when a portion or an entire page fails to load. It can be due to coding or plugin errors. Avoid this by checking for site updates on programmatic errors, unapplied plugin patches, broken new plugins, and outdated plugins.

Expired domains

It’s easy to overlook when domain ownership has already expired. Prevent this by setting your account for a domain auto-renewal. Check your email for renewal notifications to refrain from billing complications.

Host errors

Server misconfigurations can happen during host migrations or when there are changes in server setups. These interrupt your web hosting and crash your website. Choose a reliable hosting provider that has load balancing, staggered migration, backups, and other features that minimises these crises.

Hacking attempts

Your website will always be vulnerable to hacks and other security threats. Hackers may access your website’s backend to infiltrate your system and lead to a crash, data theft, or deletion. Strengthen your security. Deflect these damaging attempts by tightening measures and detecting vulnerabilities firsthand.

High traffic loads

High traffic loads

Expected high traffic

High traffic leads a website to decrease its load speed, go on a timeout, or completely crash. Expected high traffic includes events that incite urgency, such as when BTS’s Love Yourself World Tour crashed Interpark, a ticketing website. It can also happen when introducing promos, events, and other marketing launches.

Unexpected high traffic

An unanticipated amount of traffic, while openly welcome, disrupts your website’s operation. They can be due to excessive demand (PlayStation 5 crashed Amazon’s website) or when content suddenly becomes viral.

Malicious high traffic

Malicious high traffic is a Distributed Denial of Service (DDoS) attack. This strikes by sending a dangerous amount of traffic to your site from a botnet. This intrusion intends to impale your page’s processes and transactions, affecting your revenue.

READ: 7 Foolproof Tips to Reduce Your Website Loading Time

4 Ways to Guard Your Website Against Traffic-Based Crashes

Ways to guard your website against traffic-based crashes_

Reduce bandwidth usage

The lesser your bandwidth usage, the better your website performs. This means optimising your page for a reduced data transfer. Decrease your data size by compressing image resolutions, minifying JavaScript codes, and hosting videos on external platforms.

Apply static content

A static website presents fixed content displays for every visitor. This is in comparison to dynamic websites that provide a personalised and interactive experience for different visitors. For example, Netflix, which fills your page with suggestive content base on what you’ve watched and what’s on your list.

If customising for every user is unnecessary for you, opt for static content. It loads faster and lessens the risks of affecting your website during traffic spikes.

Enable caching

Caching works best for users when visiting a website. This allows them to access recently browsed files from the cache, temporary storage, rather than from the original server. This significantly reduces load times, improves user experience, and keeps your site from lagging due to high traffic.

Have the right server

Choosing the right server to counter lagging speed can be tricky. It’s important to acknowledge what you need and how it accommodates your clients well. Dedicated servers and Virtual Private Servers (VPS) best suit websites with elevated traffic demands.

Vodien Dedicated Server Hosting

You can also apply these server optimisation techniques to handle traffic surges:

  • Perform regular backups in different locations to keep your data intact.
  • Do load balancing and distribute traffic across a series of servers.
  • Prevent DDoS attacks with reliable software and hardware that safeguards you from these attempts.
  • Reduce latency with Content Delivery Networks (CDNs) and handle traffic efficiently from different physical locations.

Breeze through the traffic

Increased traffic means growth. It signals efficient marketing efforts, progressive sales reports, and increased revenue.

Make sure your website scales not only with your increased traffic but with your business growth in general. Look into what you lack and what you need to improve. Above all, look into the basic foundation of your online presence – your hosting environment. It’s maybe high time to switch to a hosting service that can better handle your growing needs.

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