5 Reasons to Invest in an Email Marketing Software

When promoting products or services to potential customers, email marketing is by far one of the most versatile and cost-effective marketing strategies. Technology trends come and go, but email marketing will persist for many years to come. 

Even with the growing prevalence of social media, email is still the best way to communicate and engage with customers. This is because email marketing allows brands to design targeted messages, making every interaction more personalised and meaningful. 

What Is an Email Marketing Software?

An email marketing software is an application that allows you to create, send, and monitor email marketing campaigns. It helps you create visually appealing email marketing content, segment your email list, and identify if your campaigns are effective or not (through the help of click-through and open rates). 

The software basically optimises how you manage and execute your email marketing campaigns at the least amount of time possible.  

Need more reasons to invest in an email marketing software? Read on to know more. 

The Benefits of Using an Email Marketing Software

Grow Your Email List in a Breeze

Using an email marketing software gives you access to pre-made sign-up form templates which you can customise to appeal to your target audience.  

With direct emails, you would need to design and automate these sign-up forms yourself, which could take time and money if you don’t have any background in web design.  

Create Well-designed Emails Even with Zero Graphic Design Knowledge

Nowadays, most email marketing software already includes tons of email templates you can tweak according to your brand’s theme and design. Even without any knowledge and experience in graphic design, you can create professionally-designed emails in just a few minutes.  

Get Real-time Reports of Your Email Marketing Performance

Email marketing software comes with a smart analytics system to help you make better decisions on your next campaigns. This lets you monitor, measure, and analyse how your email campaigns are performing like which emails are opened, bounced back, deleted before they are even read, and which of these did customers actually clicked and bought something from. 

Modify Your Email List for a More Targeted Audience

A mailing list manager in an email marketing software allows you to modify your email list according to their demographics, location, purchase history, or interests or hobbies. This allows you to send your email content to a more targeted audience, increasing your chances of getting a good open and click-through rate.  

Customer Loyalty and Retention

An email marketing software has automated drip campaigns that keep your customers engaged over time by offering special deals and discounts and announcing new products. Retaining customers or subscribers is much easier compared to acquiring new ones.  

With your drip campaigns, they’re more likely to purchase again and gain their loyalty over time. 

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Get to Know the Different Email Marketing Methods

There are different ways you can distribute your email message to customers. 

Here are different email marketing methods you can use: 

• Newsletter:It is a great tool to keep followers and customers in the loop about your brand and the latest products or services you offer. A newsletter can be sent out on a predetermined schedule — whether daily, weekly, or monthly. You can ask customers to sign up for your company newsletter by adding a visible opt-in form on your website, preferably after a customer purchased something, downloaded, or read your free content.
• Email campaign: With email promotions, you can inform customers about your brand’s latest product launch, sales, and other events.  
• Transaction email: These are automatic notifications sent to customers after doing certain transactions like purchasing something from a site.  
• Lead nurturing email: These types of email are distributed to prospect leads in the hope of converting them to a customer.  
• Surveys: Get feedback from customers on things or ideas your business can improve on by sending them email surveys.  

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Recommended Email Marketing Automation Software for Your Business

If it’s your first time to venture into email marketing, choosing the best tool can be daunting with the abundant choices available in the market today. Don’t worry, we’ve been there and we will summarise just a few of the best platforms you can check out.  

ActiveCampaign

ActiveCampaign is one of the most popular email marketing software right now with over 90,000 customers.  

Their platform offers ease of use and is budget-friendly. That’s why it’s ideal for small businesses or those who are just starting out to market their brand. Also, they offer security compliance certifications.  

Autopilot

Autopilot offers well-designed canvases that make email sequences look seamless and visually pleasing. This lets you create emails with the right messaging and visuals for your target market.  

HubSpot Email Marketing Software

HubSpot offers a lot of great features. It lets you personalise your emails through drag-and-drop functionality and make sure they’re tailored to your various recipients of different demographics. You can also A/B test different versions of your email to see what would best appeal to your audience.  

Omnisend

Get greater control over how you would want your audience to engage with your emails. Omnisend is best known for its omnichannel functionalities which let you build targeted emails. This lets you provide a unique experience for your recipients.  

GetResponse

Get Response offers an all-in-one marketing solution designed specifically for large businesses. It has a Perfect Timing feature that allows you to predict the best time of the day when your subscribers are highly likely to open and click on the email based on their past actions.  

Amp up your email marketing

Even with the unpredictable nature of technology, email remains one of the most stable platforms that withstood time. It is a great channel to attract and engage your audience, helping you increase ROI for your business at the least possible cost.  

You can maximise your email marketing efforts with the help of Vodien’s email marketing. You can create gripping email content, get insights on your emails such as open and click rates, manage your email lists, and so much more. Power up your email marketing campaigns and take the first step today by contacting our representatives now.