What Are the Benefits and Importance of Local SEO
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by and

September 22, 2021

Business Continuity, Growth and Productivity, Scaling Your Business 4 min read

Find the Right Clients for Your SEO Agency with a Realistic SEO Proposal

SEO is like a resume; you polish it, so you have your best foot forward.” – Matt Cutts, Administrator, United States Digital Service 

In simple words, SEO or Search Engine Optimization refers to the process of improving your business website to gain more reach and visibility on search engines. SEO is a way to direct traffic to your website without having to pay for clicks, i.e., paid advertisements directly.

SEO is an absolute necessity for any business looking to establish a successful online presence in today’s market. Most businesses opt for external assistance to implement an SEO strategy in the best and most efficient way possible. It is this external assistance that SEO agencies provide. 

But what is an SEO proposal, exactly? 

What is an SEO proposal?

What is an SEO Proposal?

As already explained, an SEO agency offers its services to businesses looking to implement SEO for their websites to improve the quantity and quality of their traffic from search engines. Since there are hundreds of agencies to choose from, each agency often needs to make a sales pitch to explain the SEO plan they have in mind for the business. This is nothing but the SEO proposal. 

The people behind any business will ideally look at the SEO proposals made by the different agencies on their shortlist before deciding which agency is the best fit for them. Therefore, there arises a need for agencies to draft proposals that stand out from the rest.

RECOMMENDED: Amp Up Your B2B SEO Strategy This 2021 

What makes a good and realistic SEO proposal and why is it important?

What Makes a Good and Realistic SEO Proposal and Why is it Important

Since your SEO proposal is a final sales pitch that determines whether a business chooses to be your client or not, it is crucial to put in the effort to ensure that the proposal is simple, straightforward, actionable, and realistic. A good SEO proposal must avoid unnecessary technical jargon, easy to understand, and include an actionable plan that helps the potential client understand how your services benefit them. 

While it may be tempting to copy and paste the same proposal for multiple clients, its best to avoid this practice. Customizing your SEO proposals makes a better impression on prospective clients and helps showcase your interest and commitment to helping them work towards their business goals. A simple, skeletal template, however, may be used by an agency while drafting SEO proposals. 

It is also essential to keep your proposal realistic by only making commitments that are capable of being fulfilled and resisting the temptation to make grand promises that are likely to remain undelivered. Nothing sours a relationship between a client and an agency quicker than unfulfilled promises. 

A realistic and high-quality proposal develops the faith and trust essential for a healthy and long-lasting partnership between your agency and its clients. It helps you distinguish your agency from competitors in the industry.

How you should structure your SEO proposal

How You Should Structure Your SEO Proposal

Drafting the perfect SEO proposal is not as daunting a task as it may seem at first. The following is a list of the most important aspects that any SEO proposal should contain, and as long as none of theis excluded, you’ll likely achieve the desired result.

Introduction to your agency

Start by introducing your agency and explaining why you are different from the rest. Highlight your agency’s experience with previous clients and significant successes such as awards or certifications to make an excellent first impression. Conclude by introducing the team that will be working on the project.

Showcase SEO insights of their website

Personalization of a proposal is key. Inform your clients about the insights you have gathered by reviewing their website traffic and SEO performance and include their current search engine keyword rankings and a website audit.

Offer solutions and explain deliverables 

This is the crux of your proposal. Tell your prospective client how you will help solve the problems on their website through the SEO strategy that you designed for them. Also, include a clear description of what deliverables you are offering every month. These deliverables must be quantifiable and specific, such as the number of new blogs or posts you will deliver in one month.

Set goals

Set clear goals that your agency will be able to achieve and tell your client exactly how it benefits their business and improve their website’s overall performance. Make sure these goals are time-bound and realistic and never promise more than you can deliver.

Include a reasonable timeline

SEO is a time-consuming process and takes a long time before you see tangible results. To ensure that your client knows when to expect results, design a specific and detailed timeline that includes the milestones you wish to hit along the way.

Give details about your investment

This is a significant part of your proposal where you explain to your prospective clients how much money you are investing in executing the plan of action you designed for them. Include pricing options and a range of packages that your agency offers to ensure flexibility.

End with a call to action

Always end your proposal with a specific call to action. This includes the steps a business must take to get on board with your agency and become a client. Also, don’t forget to provide your contact details!

A Realistic SEO Proposal is Your Best Tool

A Realistic SEO Proposal is Your Best Tool

A well-formatted and realistic SEO proposal is bound to bring your agency more and more clients. Once you have established working relationships with businesses, make sure to deliver on your promises, as nothing speaks louder than good performance. Over time, your agency’s reputation and revenue are both certain to grow leaps and bounds.

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