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September 1, 2022

SEO, Thought Leadership 3 min read

[FREE WEBINAR] All About SEO and How It Helps You Grow Online

Many entrepreneurs don’t realise Search Engine Optimisation’s (SEO) far-reaching potential to drive online success for their business. Around 2.4 million searches happen online every minute, with Google amassing over 80% of the search engine market.

The sheer volume of people flocking online with endless queries is definitely an opportunity that you should tap into. And having the best SEO strategy is the way to do it efficiently.

If you have an online business and want to learn SEO for websites, join our webinar on mastering SEO with digital marketing expert Kate Furnifer — for free!

By the end of this webinar, you’ll have a strong grasp of how SEO works, why it’s crucial for your business, and how to get the best results in an ever-evolving search engine environment.

Here's a quick overview on what SEO insights you’ll learn in this free webinar.

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Mastering Search Engine Optimisation: Webinar Highlights

What is SEO and Why Is It Important?

SEO is the process is optimising your website to improve your search engine rankings and increase organic or non-paid traffic to your website. It involves performing SEO actions to adhere to search ranking criteria. And since Google strictly values user experience, doing so also prompts you to provide a user-friendly website and put out engaging content.

A well-designed SEO strategy is instrumental in boosting your online visibility and bringing qualified leads to your webpage. This helps you get your website on top of the search engine results page (SERPs), driving more relevant traffic, sales, leads, and ultimately, revenue and profit for your business.

On-Page vs Off-Page SEO

On-page and off-page SEO are two main aspects of your SEO strategy.

On-page SEO refers to optimising various elements on your website. This includes content optimisation, keyword research, internal linking, and others. Its key goal is to offer both useful content and impressive UX while also showing search engines what the page is all about.

On the other hand, off-page SEO is primarily all about getting backlinks to show major search engines that your website has both authority and value. It may involve several techniques such as guest blogging and building a solid backlink portfolio.

RECOMMENDED: Effective Tips for On-Page SEO Strategy

Understanding Technical SEO

Technical SEO refers to the other elements that power your organic growth engines, such as mobile optimisation, website architecture and page speed. Put simply, it is anything that makes your website easier for search engines to crawl and index.

While you may be tempted to ignore this behind-the-scene component of SEO, it plays a key role in your organic traffic. Even if your content is thorough, relevant, and well-written, unless a search engine can crawl it, not many users will ever see it.

Performing a website audit is the first step to improving your technical SEO. Once you figure out where you stand and what key areas to address, you’ll be able to create a detailed plan to tackle where your SEO efforts fall short.

Leverage SEO for Online Success with Vodien

"Complicated” is a common impression of SEO. It involves a lot of factors and takes consistent effort for months on end before you can even see any promising results. But with a good grasp of its basics, you’re off to a good start!

Sign up for our Mastering Search Engine Optimisation webinar for FREE! This will help you best understand how SEO works and what best practices to implement to bolster your online presence and accelerate your online growth.

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