Gone are the days when people stuff keywords to their content to land a sweet spot in Google’s search pages. With Google continuously updating its algorithm to improve its user experience, there’s just little to no room left for nasty tricks.
If you run an SEO agency, you probably know about the Google Search Quality Evaluator Guidelines. This gives us an idea of what a quality website is in Google’s perspective.
Enter the E-A-T algorithm: expertise, authority, and trust.
These three contribute to Page Quality, a contributing factor to a high-quality web page. Nail these points and you’ll get your website ranking in no time.
The question is — how?
Here’s a rundown on how to optimise your websites to fit Google’s guidelines.
If your websites haven’t been making it to Google’s page one in a while, making changes according to E-A-T guidelines will do the trick. Get out of the slump by applying the following tips:
You need to be an expert of the content you're putting out. It's plain and simple. After all, Google will want its users to get accurate, relevant content — especially if it comes from medical, legal, or financial websites.
But it’s not just having the knowledge that makes you an expert in SEO standards. You also need to know how to deliver this knowledge in an engaging way.
So how do you create expert content that’ll reel readers in? Learn a thing or two from these tips:
|READ: Effective Tips for On-Page SEO Strategy|
Being an expert in your field is not enough. You also need to be top of mind to get Google to notice you.
You know you've established authority when other experts in your industry cite you as a reliable source of information or opinion.
Boost your authoritativeness by acing the following steps:
Google wants the best for its users. Aside from providing useful content, Google also wants to keep its users safe and secure when browsing its search pages.
To establish trust, you’ll need to prove that your business or organisation is the real deal. Otherwise, people won’t trust a single word you put out on the web. Worse, they won’t avail of your products or services.
There are several convincing ways to get people to trust you:
|READ: Do I Need to Have an SSL Certificate for my Website?|
At the end of the day, it all boils down to providing value to users. Know what matters to your audience. Avoid producing content “just because” and put in the work. Google — and your audience — will know it when you do and will reward you for it.