Just as brick-and-mortar stores face maintenance issues, a website can also experience downtime due to various technical issues. In today's digitally run world, even a short period of website downtime can significantly impact website owners. For instance, e-commerce website owners can face revenue loss and customer dissatisfaction due to an inaccessible website.
Consequently, timely deploy website maintenance and upkeep measures are of utmost importance. Simultaneously, it is crucial to have a quick recovery plan that is ready to avoid long-term consequences. This article will cover everything you need to know about website downtime and measures you can take to resolve the issue as soon as possible.
A website being down or offline translates to it not being functional or accessible for users in many ways. The downtime that a website suffers is manifested in several ways, including but not limited to:
A broken webpage can affect several business processes, revenue generation activities, operations, and sales. If a page is down for an extended period, that leads to particular clients being unhappy and switching to other competitors in the industry.
Moreover, constant interruptions can increase repair expenses and require the replacement of all existing elements. Therefore, it is recommended that website owners invest in research and development of business continuity and disaster recovery procedures, as such practices increase efficiency and improve support service during emergencies.
Also Read - How to Monitor and Respond to Website Outages in Real Time
While website downtime can always happen unexpectedly, there are some precautionary measures you can take to identify and prevent it in a timely manner. Statistics reveal that 19% of B2B businesses are not aware of their lack of preparation for downtime due to various reasons, such as the unreadiness of the IT team, lack of knowledge of downtime cost, limited resources, and more.
You can eliminate this by taking necessary preventive measures. Mentioned below are 5 tips you can keep in mind to identify and resolve downtime issues.
Also Read - How to Troubleshoot a Website Down Error in Minutes?
Your website's performance heavily depends on your hosting provider. Proper research of the services and customer experience of your selected hosting provider is advisable to ensure you can effectively run a website with well-maintained servers.
It is also recommended that you thoroughly review your host's 'uptime guarantee,' which will be outlined in your contract. This guarantee stipulates eligibility for a full or partial refund if your website fails to meet the agreed-upon minimum uptime.
Reliable hosting providers offer quick customer support services. During emergencies like unexpected downtime, quick provider support can help you resolve the issue as soon as possible.
Although extensions and plugins can increase a site's functionality, using unverified ones can compromise performance and cause downtime. As such, the extensions and plugins you choose for your site should be well-reviewed and regularly updated. Before you make your final selection, confirm that they are compatible and that their user experiences are positive and well-reviewed.
External threats can result in website downtime and data breaches, but adhering to best practices for website protection can significantly reduce these risks and potential technical issues. Some of these best practices you can follow are:
Remembering all the annual or less frequent website maintenance tasks, such as domain name renewal, is crucial, as overlooking them can result in website downtime. Once a domain expires, there is no assurance you'll be able to reclaim the same domain name, so it's advisable to keep auto-renewals enabled by default.
Content Delivery Networks, also known as CDNs, refers to servers that speed up web content delivery to users by storing copies of content on servers closer to them. During website downtime, Content Delivery Networks (CDNs) can provide users with temporarily cached website files, allowing access even when the hosting server is unresponsive.
As a business owner, effectively managing unexpected website downtime can be daunting. Still, by understanding its common causes, implementing diagnostic strategies, and utilizing a dependable hosting platform, you can maintain optimal website accessibility and performance.
Vodien is a hosting platform that can elevate your online presence and help you achieve maximum growth. Its excellent services provide faster loading times, unlimited bandwidth, and scalable features.
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