September 27, 2013

Growth and Productivity, Scaling Your Business 2 min read

How to Make Guest Blogging Work for You

Guest blogging has become a popular link-building and site promotion technique for online marketers and bloggers. It basically entails writing an article and having it published on another high-traffic blog. This increases exposure for your website and the backlinks help with higher ranking in search results.

If done right, guest blogging can do a lot of good for you and your site. Here are five things to remember when publishing a guest post:

Choose blogs which are similar to yours. If your site is about fitness and exercise, then aim to publish your guest post in a blog that talks about those themes. The blog readers are most likely your target audience and your post will fit right in with the other content. It makes no sense to post your article in a personal finance or tech blog unless you can somehow tie your topic to these themes in a logical manner.

Make a good introduction. Getting your request granted for guest blogging depends a lot on how you present yourself to the blog owner. Don’t send a generic email that sounds like spam or something written by a brain-dead automaton. Take time to review what the blog is about and explain how your guest post would add value to it.

Write quality content. It still comes down to how good your guest post is. Come up with original content that has good insight and useful information. Don’t just write a tacky post that extols the virtues of your website and churns out keywords like an annoying spambot. Nobody wants to read that. And for the love of everything you hold dear, don’t plagiarize. It won’t get you anywhere.

Go easy on the links. It’s okay to insert one or two links to your website on your guest post. After all, you do want to get the word out about your brand through guest blogging. But don’t overdo it. Over-the-top marketing doesn’t work. And include useful links as well that directs readers to other good content.

Interact with readers. Once you get your guest post published, monitor feedback and comments and respond accordingly. It gives you the opportunity to interact with your audience and it actually generates goodwill for your brand. It shows that you’re not just interested in mindless link-building but really wants to engage in meaningful conversations with them.

Guest blogging can be a great tool for the success of your website. Just make sure that you do it in a sensible and ethical way.

Skip to section