Your customers and competitors alike are now embracing digitalisation to its fullest. There’s no better time to amp up your online strategies than now. And with half of the global traffic comes from mobile, you should be prioritising your mobile SEO.
Mobile SEO, at its core, is designing your website for mobile use. It’s optimising your page’s layout, structure, and speed for efficient mobile browsing.
It correlates with user experience, which concerns Google a lot. With more and more people conducting searches on their mobile device, Google now favours mobile-optimised websites on indexing and ranking.
Ensure digital success this 2021. Streamline your Mobile SEO strategy with these surefire tips.
A responsive web design allows you to adapt your site across screen sizes, including mobile devices and tablets. Which then creates a great customer experience, creating a positive impression about your brand.
A responsive web design promises minimal scrolling, panning, zooming, and — most importantly —confusion.
The more convenient and satisfactory a customer’s experience with a website, the likelier they are to stay, browse, make a purchase, and even return later for another transaction.
RECOMMENDED: Why It’s Time to Switch to a Responsive Web Design
Creating a mobile-optimised website is not enough. You need to keep your users’ online preferences in mind as well to ensure optimal experience. They may have a great interaction with you on desktop, but make sure you provide the same on your website’s mobile version.
Here are tips to create a great user experience on your mobile website:
The impact of your mobile website’s load time will surprise you. Just a second of delay means losing 7% conversions, 16% customer satisfaction, and 11% site views.
A sluggish website renders any lead generation effort useless. Improving your load time hooks your visitors and increases your chances of converting them into leads.
Here are quick tips to improve your mobile website’s speed:
One survey found that 27% of the digital population worldwide is using voice searches and most of them are done on mobile. With the rising popularity of voice search, make sure you keep up with this consumer trend.
It’s time to optimise your site for voice search. Here are different ways to get started:
People often search for businesses near them online and most of them are done through mobile. If you aim to target an area or a specific location, optimise your site for local SEO.
Start by setting up a Google My Business listing complete with your business name, exact address, and contact information. This will tell search engines like Google that you’re targeting a specific geographic and recommend you to nearby users.
Don’t forget to optimise local keywords as well, such as noodle restaurant in Singapore to boost your visibility in local searches.
With almost everyone now using their mobile phones to search for information or make a purchase, imagine the vast number of traffic and conversion opportunities you’re losing.
It’s not too late to leverage this growing consumer trend. Maximise your online presence by optimising your website for mobile with these smart tips.