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Essential Web Tools Every Freelancer Should Know About

by

June 24, 2025

Growth and Productivity, Marketing, Scaling Your Business 3 min read

How to Build a Personal Portfolio Website That Attracts Recruiters

A personal portfolio website is essential—it’s often your first impression. Focus on clarity, storytelling, and simplicity. Choose a relevant domain, design with usability in mind, and provide context for your work. Include an authentic “About” page, easy contact options, and keep the site updated. A well-crafted portfolio showcases your professional identity and helps attract the right opportunities.

 

There’s this quiet shift happening in hiring. More and more, recruiters aren’t just asking what you’ve done. They’re asking, how do you present it? And even more quietly, they’re already looking you up before you ever hit “submit” on that job application.

So here’s the honest truth: a strong portfolio website doesn’t just support your application—it is your application. It’s the place where your skills meet your style. Where your work is framed, not just listed.

And in 2025, it’s no longer optional.

So, how do you actually build one that works? Read on to find out.

Step 1: Know What You’re Really Saying

Before colours, fonts, or platforms, ask: What do I want this site to say about me? Not just “I can code” or “I design logos”—but who you are professionally, how you think, and what kind of work you’re hoping for next.

This step is subtle. But it changes everything. It makes your choices focused and gives your site a direction.

You’re not making a website for the whole world. You’re making it for the right recruiter.

Step 2: Choose a Domain Name That Sounds Like You

Your domain should feel like your name on the door. Keep it simple and avoid symbols, numbers, or inside jokes.

Some options that work well:

  • yourfullname.com
  • firstnamelastname.dev
  • namewrites.com / namecodes.io / nameux.design
Read More: How Much Does a Domain Name Cost in Singapore: A Comprehensive Guide

Step 3: Pick a Platform

This isn’t about proving your tech skills (unless that’s the point of the site). It’s about getting your work out there in a clean, reliable, and updatable way.

A few solid options:

  • Wix or Squarespace: Visual, quick, reliable
  • WordPress: Flexible and scalable, but a bit more hands-on
  • Webflow: Great if you’re design-driven but not into coding
  • GitHub Pages: Perfect for developers who want to show code and projects.

What matters most is that you’ll actually maintain it.

Step 4: Design Like a Human, Not a Design Trend

Here’s where people often overthink.

You don’t need moving parts, a dark mode toggle, or scroll-triggered microinteractions. You just need something clean, scannable, and sincere. That means:

  • 1–2 fonts (readable ones)
  • A consistent, calm colour palette
  • Enough space between things
  • No hidden menus or click-5-times-to-find-projects situations

If your design gets in the way of your work, it’s not doing its job.

Step 5: Show the Work—But Tell the Story Too

A screenshot or link isn’t enough. Give people context.

For each project, you include:

  • What was the challenge?
  • What was your role?
  • How did you approach it?
  • What changed because of your work?
  • What tools or skills did it involve?

Think of it like this: You’re not trying to impress but to explain.

Step 6: Write an About Page

Forget what it’s supposed to say. Just write what someone should know before working with you. A few lines are enough.

Try:

  • What you do
  • What kind of work excites you
  • What you’re curious about right now
  • A little bit of how you work or what others say about you
Pro Tip: Tone matters here. So, aim for professional but personal. Think: confident, not salesy.

Step 7: Contact Page Means No Friction

If someone wants to reach out, you must ensure the following:

  • A clean contact form
  • A clearly displayed email
  • Links to relevant profiles (LinkedIn, GitHub, Behance, etc.)
  • Downloadable resume (optional)
Pro Tip: Make sure everything works. Test it all on your phone and laptop. Then have a friend test it too.

Step 8: Help People (and Google) Understand You

A bit of SEO helps people find your site and understand it faster when they land.

Don’t overdo it. Just:

  • Use your full name in the site title and meta tags
  • Naturally include the phrase portfolio website for a job application
  • Add alt text to images
  • Keep URLs short and readable

Step 9: Keep It Fresh

Here’s what too many people get wrong: they build the site, go live, and forget about it for 18 months.

Outdated portfolios send the wrong message. So make it a habit to:

  • Add recent projects
  • Trim old ones that don’t reflect where you’re headed
  • Update your bio when your focus shifts
  • Fix any broken links or images
Pro Tip: Set a quarterly calendar reminder if that helps.

Step 10: Get Feedback You’ll Actually Use

Before hitting publish, ask a few trusted people to look it over. Ask them:

  • Can you tell what I do from just the homepage?
  • Are the projects easy to navigate and understand?
  • Would you feel confident reaching out if you needed someone like me?

Take the notes and adjust accordingly.

Your Next Opportunity Starts With One Link

A great portfolio site won’t get you hired on its own. But it will get you noticed, remembered, and invited to the table.

But for all that to happen, your site has to be up. It has to be fast, secure and most importantly, available every single time someone decides to take a closer look.

That’s why so many professionals trust Vodien. Our hosting is reliable, fast, and performance quietly builds credibility. So go ahead. Build your story. Let Vodien back you up.

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