During the peak of COVID-19 in 2020 when everyone was stuck in their homes due to lockdowns, the usage of mobile devices increased by 70% worldwide.
Big players in retail like Amazon and Walmart saw this as an opportunity to keep the revenues rolling and adapted to a new strategy: digital marketing. Email Marketing, Pay-Per-Click Advertisement, and social media marketing are just a few of the many types of digital marketing they made use of.
But one strategy that stands out and business start-ups like you can take advantage of is Search Engine Optimization (SEO).
In this post, we’ll uncover what’s the buzz about SEO and how SEO will benefit you and your business.
SEO is a series of actions you need to implement to attract traffic to your site organically. Its ultimate goal is to improve your site rankings in search results like Google, Bing, and Yahoo, among others.
Before you learn more about SEO, it’s good to have an overview of how the search engine works.
We can breakdown how the results of the search engines work into three stages:
Search engines use algorithms known as “crawlers”. Crawling is the process search engines use to discover new content or new updates made to websites across the Internet.
Data gathered by crawlers are stored in search engine servers. This process is called indexing. All the data are organised according to keyword relevance, and domain authority, among others. Once the page is indexed, it’s already searchable on the web.
Lastly, Ranking – is the process of listing indexed websites on the search results page. To rank higher on SERPs, search engines use algorithms that will analyze the relevance of the content to the search term or the quality of backlinks pointing to a website.
Now that you have a better picture of what SEO is and how it works, let’s dive into why you should use SEO and how it can help you outrank competitors.
SEO can help you reach the right audience who needs your service or business.
A good start is to identify who your competitors are and what keywords worked for them to appear on the search results page. Use this information to create a better SEO strategy for your business.
If you target relevant keywords, you can attract more prospects who may be interested in buying your service or business.
From using targeted keywords to adding relevant links, down to crafting great shareable content, SEO builds credibility and trust in multiple ways, which takes time.
The trust and credibility you’ll build will be the main reason people come to your website for more information. These factors are important to consider when building credibility online:
Your competitors out there are just in the first stages of venturing into SEO, which means it’s not too late for you too. Businesses that invest wisely in SEO often outrank the competition in search engine results and gain market share.
If you consider being on top of Google’s search page, think about this: by getting your site on top of Google’s search, you can get over 90% of traffic. This is a jackpot for any business, something you cannot afford to miss.
You can start by identifying what your competitors are doing in managing online reputation. Then, ensure you consider these elements when starting your website for optimisation:
SEO is about making your site search engine-friendly, but ultimately improving the customer experience when they visit your website.
Here are a few factors affecting customer experience on your sites:
Without proper management of these factors, it not only hurts your score on search engines but also gives a bad impression to users.
SEO helps you identify areas where you can improve and boost both your site’s visibility as well as provide better usability for readers.
SEO can be Simple SEO or Managed SEO.
An overview of these two is that Simple SEO is one you need to implement on your own while Managed SEO is SEO done by experts for your business. Compared to other digital marketing strategies like ads, SEO has fewer resources involved to scale your business online. This makes SEO a better and cheaper option for start-ups.
That said, investing in SEO is a long-term benefit to your business. Yes, things change all the time, and results don’t happen overnight. But the core processes and strategies of SEO will stand for years to come and if any changes are required, they will only require you minor tweaks.
If done right, SEO can be one of the best long-standing marketing solutions for your business that provides a steady return on investment.
Algorithms and artificial intelligence are now the highlights of any company’s digital strategy.
Companies have their own digital marketing tools and algorithms that are stitched together to collect data and improve their core business so make sure you don’t miss out. Use the emerging innovative tools like SEO to outrank competitors and give a seamless browsing experience for your users.
So, break free from the chains of traditional ways of marketing, and switch to smarter and more efficient ways instead – try SEO today!