Why You Should Think of Incorporating SEO Techniques into Your Website

As of 2023, 66.4% of the world are internet users. To keep up with technology trends, businesses must adapt to digital marketing to keep customers flowing.   

Email marketing, pay-per-click advertising, and social media marketing are just a few of the digital marketing strategies most successful businesses implement online.    

But one strategy that startups and enterprises leverage to sustainably grow their web presence is search engine optimization (SEO).    

In this post, we'll uncover the buzz about SEO and how SEO will benefit you and your business.   

Getting to Know: SEO and How It Works   

SEO is a series of actions done within and outside your website to attract traffic organically. Its ultimate goal is to improve your site rankings in search results like Google, Bing, and Yahoo.   

Before you learn more about SEO, it's good to have an overview of how the search engine works.   

We can break down how search engines work into three stages:   

Crawling  

Search engines use algorithms known as "crawlers". Crawling is the process search engines use to discover new content or new updates made to websites across the Internet.    

Indexing   

Crawlers store the data they gather in search engine servers. This process is called indexing. All the data are organised according to keyword relevance and domain authority. Once the page is indexed, it's already searchable on the web.    

Ranking  

Lastly, ranking is the process of listing indexed websites on the search engine results page (SERP). To rank higher on SERPs, search engines use algorithms that will analyse the relevance of the content to the search term or the quality of backlinks pointing to a website.    

Now that you have a better picture of what SEO is and how it works, let's dive into why you should use SEO and how it can help you outrank competitors.   

Key Benefits of SEO for Your Business  

Helps you reach the right audience  

SEO helps you reach the right audience who needs your service or business.    

A good start is to identify who your competitors are and what keywords they are using. Use this information to create a better SEO strategy for your business.   

If you target relevant keywords, you attract more prospects who may be interested in buying your service or business.   

Local SEO also ensures that your business ranks highly on search engines in a specific area by using geo-specific keywords, which may be your city, town, or neighborhood. With local SEO, you drive online and offline traffic to your store.   

READ: What is Local SEO: 4 Proven Ways It Helps Your Business 

Builds trust and credibility for your site   

From using targeted keywords to adding relevant links down to crafting great shareable content, SEO builds credibility and trust in multiple ways.    

The trust and credibility you'll build will be why people visit your website and engage with your business. These factors are essential when building credibility online:     

• Creating useful and quality content  
• Maintaining a frequent posting schedule   

Gives you a competitive advantage   

Your competitors out there are just in the first stages of venturing into SEO, which means it's not too late for you too. Businesses that invest wisely in SEO often outrank the competition in search engine results and gain market share.    

If you consider being on top of Google's search page, think about this: by getting your site on top of Google's search, you can get over 90% of traffic. This is a jackpot for any business, something you cannot afford to miss.    

You can start by identifying what your competitors are doing in managing online reputation. Then, ensure you consider these elements when starting your website for optimisation:   

• Fast-loading website.   
• Mobile-friendly.   
• Optimised content, including images  
• Smooth user experience.  

Increases brand visibility  

The top 1 search results get over 25% of the clicks. The more you show on top, the more your business becomes visible and the higher the chances of your brand staying on top of your customers' minds. SEO helps you achieve this.  

Customers are more likely to transact with businesses they're familiar with, so if you’re ranking organically, you get higher chances of converting. Creating this connection with your customers opens up future sales and marketing opportunities—and that can be achieved with consistent SEO measures. 

Enhances site usability   

SEO is about making your site appealing to both search engines and its users. So, don’t forget to work on your user experience. 

Here are a few factors affecting customer experience on your sites:   

• Broken links or images   
• Missing alt texts 
• Missing or unoptimised meta tags 
• Poor quality content   
• Poor accessibility   

Without proper management of these factors, you hurt your search rankings and give a bad impression to visitors.   

Good SEO practices help you identify areas where you can improve your site for both Google and your site visitors.   

Scalable and measurable  

SEO is a long-term investment that grows along with your business, that’s why tracking your progress is crucial for website owners — some even hire professionals to track their progress for them. 

Your website’s SEO metrics allows you to track your progress and enhance your strategy to boost your business' growth and fit your needs.  

Here are several metrics you can use to gauge your SEO strategy's effectiveness:  

• Keyword ranking  
• Organic ranking  
• Domain authority  
• Click-through rate (CTR)  
• Bounce rates  
• Time spent on page
• Returning visitors  

You're competing against other businesses. Make sure you stay ahead by constantly measuring progress and tweaking your SEO practices along the way.  

READ: [UPDATED] 5 Tips on Choosing the Right SEO Agency for Your Business 

Budget-friendly    

You can always do SEO by yourself, but there are tools and strategies that experts can do more efficiently and productively. Whether you lack SEO knowledge or simply don’t have time to perform SEO on your site, you can let Vodien’s Simple SEO or Managed SEO do the job for you.   

Simple SEO lets you implement SEO on your own through step-by-step actions while Managed SEO is SEO done by experts for your business. 

Unlike paid advertising and other forms of digital marketing, you don’t need to pay for a one-time increase in clicks and conversions. SEO offers a long-term benefit to your business. Yes, things change constantly, and results don't happen overnight. But the results of SEO will stand for years to come. If any changes are required, such as to keep up with Google’s ever-changing algorithm, you will only need minor tweaks.    

If done right, SEO can be one of the best long-standing marketing solutions for your business that provides a steady return on investment.   

Stand Out from the Competition and Start Using SEO Today!   

In today’s digital world, SEO for your business is non-negotiable. Compete with your industry’s leading brands by ranking first on search engines and being more visible to your customers. Scale up your website’s SEO strategy with the right tools and expert help.