5 SEO Techniques to Increase Your Rankings
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by and

September 17, 2021

Growth and Productivity, Scaling Your Business 4 min read

5 Surefire SEO Techniques That Supercharge Rankings

Did you know that the first five organic results receive 67.60% of all clicks? Only 3.37% of clicks make it to the next 6 to 10 results. This is why for anyone who has ever hosted a website, securing the peak spots isn’t merely seeing their page on top. It’s critical to making it online.

Search engine optimisation (SEO) is the ultimate tool to gaining more visibility. And it’s wildly unpredictable. Keeping up with ever-changing search engine specifications remains a significant challenge, even for SEO experts.

What can you do? How do you effectively capture traffic and invite revenue-generating leads? Here are top foolproof SEO techniques that will catapult your brand to the top:

READ: Why You Should Think of Incorporating SEO Techniques into Your Website

5 Tried-and-Tested SEO Strategies to Increase Your Rankings

Learn from Your Competitors

Learn from Your Competitors

There’s no better model to take notes from other than of those who made it. Your high-ranking competitors know things that you don’t. You need to learn what they’ve been doing right.

Get to know competing best-performing pages. Make a template of their strategies for acquiring organic traffic. At the same time, identify issues like link gaps, keyword gaps, and keyword cannibalisation that could be plaguing your website.

The comparison and contrast will help you formulate effective and proven strategies to get your brand ahead. Pretty soon, they’ll be the ones learning from you as well.

Enhance User Experience

Enhance User Experience

Top search engines like Google prioritise user experience above anything else. To accomplish this, they offer incentives to websites that are in line with their objectives. If you want to get into Google’s good side, it’s crucial to finetune your website to cater to user satisfaction.

There are impactful changes you can do to improve your user experience and boost your ranking. Some of them are:

  • Improve content quality with informative, readable, and engaging copy
  • Increase site speed for a more responsive page and a quicker load time
  • Transform web design with white or negative spaces
  • Maintain page design consistency

Earn Backlinks from High Authority Sources

Earn Backlinks from High Authority Sources

At one point, link building was one of the top factors for ranking on Google. It triggered such a frenzy that backlink farms cropped up in almost no time. Google didn’t appreciate websites that obtained links from shady sources and promptly sanctioned them.

The message is clear — websites need to earn relevant links from high authority sources.

Digital PR is the shortcut to harnessing popularity to earn links. It involves creating high-value content in diverse formats and compel others to reward you with a link. Contents like whitepapers, infographics, surveys, and others can help drive referral traffic, generate brand awareness, create social engagement and improve sales.

READ: 5 Effective Strategies to Take Your Backlink Portfolio to the Next Level

Harness Broken Link Building Source

Harness Broken Link Building Source

Broken link building can be an excellent technique to cement the link gaps.

This technique involves discovering broken links and finding existing content on your website that fits the links. You can also create specific content to match the link. You will then pitch it to the webmasters to replace the dead link with a link to your content. Tools such as Google Search Console can help you look for pages that return a 4xx error.

Optimise for “People Also Ask”

Optimise for “People Also Ask”

Anybody who use search engines more or less consult the People Also Ask (PAA) tab on the search engine results page (SERP). These are recommended questions related to your query that may offer more in-depth answers.

PAA unlocks more potential to land a sweet spot on the SERPs, sometimes even two — a definite digital gold. There’s currently no specific way on how to get your website on PAA. However, there are ways to optimise your content to appear on this tab. These are some of them:

  • Address relevant questions related to high-ranking keywords
  • Use popular questions as headers or titles on your content
  • Write complete questions and respond with complete answers
  • Avoid sounding salesly
  • Write in succinct, simple, and conversational language

Up your SEO game!

Keeping up with SEO is a crucial key to staying on top. Everyone, from business owners to marketers, recognise the need to perform routine audits to adapt to the ever-dynamic search engine standards.

It’s important to determine what your website needs to achieve online success. Start by nailing down these foolproof SEO tips to enhance your campaign’s efficacy and garner organic traffic.

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