5 Smart Ways to Pivot Your Business Model Online

With the ongoing impact of COVID-19, lots of businesses have brought their operations online and shifting to work from home setup. You can say this has now become part of the new normal.

Many brick-and-mortar stores are upgrading their digital space to seamlessly run their business online. You can do the same.

Let your customers know you're still up and running. Here are five smart ways to conduct your business online:

How to Transition Your Business Model Online

1. Provide cashless payment methods

Before you transition your business online, find first reliable online payment partners.

This gives customers the chance to pay from the safety of their homes instead of going to remittance centres.

Partner with companies such as Dash, Apple Pay, and DBS Paylah in Singapore. Since these are the top payment apps in the country, customers are promised safe and efficient transactions.

2. Conduct contactless delivery

If you own a restaurant, cafe, or a grocery store, consider doing contactless delivery.

This requires you to create an eCommerce store or app where customers can shop online, pay online, and track their order.

To make your service more convenient and safer from the risks of the virus, give them the option to just leave their order at their doorstep. You can hire a third-party delivery service or set up your own. It's not only safe but fast and efficient as well.

3. Have consultations online

Already have scheduled consultations and appointments with your clients before lockdown? You don't need to cancel them. Your consultancy business can still thrive through online meetings and sessions.

Use smart communication apps such as Skype, Microsoft Teams, and Google Meet. These apps are popular for a group and one-on-one online sessions. As long as you have a stable internet connection, sessions with your clients will be a success.

Also, you can use such communication apps to connect with your remote working team efficiently.

4. Conduct online classes and resources

Another way for you to stay connected with your clients is through online classes.

This gives you the chance to turn your services into online solutions/products. You won't only earn, but also continue to strengthen your relationship with them.

READ: Turn Your Services into On-demand Products Amid COVID-19

You can have any type of online class, may it be written, recorded, or live. As long as it suits best with your viewers, go for it.

In terms of content, create how-to-guides, tips, case analyses, or anything relevant to your product or service.

To deliver your online classes, try using an efficient remote software tool like Adobe Connect. It has features that work for any business, such as customisable meeting rooms, polling, breakout sessions, screen sharing, and so much more.

5. Arrange virtual events

Finally, you can choose to host webinars and video conferences. Having these virtual events keeps you engaged both with your customers and business partners.

Plan it carefully, schedule your events on a suitable date, and start gathering attendants. Always keep them on the loop for any updates through emails or social media posts.

Take inspiration on how Microsoft transitioned their original Microsoft Builder conference to a digital spectacle.

Start going online

With proper planning and execution, going online will keep your business afloat in this crisis. You might even choose to stick with it even after restrictions are lifted.

After all, going online doesn’t only keep your business running — it also boosts your business opportunities, customers, and sales.