"People ignore design that ignores people." - Frank Chimero, Designer.
The fast-paced User Interface (UI) and User Experience (UX) design industry stop for no one. It’s a hub for constant evolution and integration of new technologies. For the past years, several UI/UX trends have taken the world by storm.
What does this mean for your business?
With the pandemic accelerating a digitally-driven customer landscape, a great website experience now matters more than ever. In fact, 88% of visitors won’t visit a site again after a bad experience. In result, you’ll be losing potential traffic and conversions.
If you want to stay relevant and deliver good results, staying on top of the latest UI/UX trends is a must.
The following is a curated list of seven UI/UX trends that will help you design a user-centred website that attracts more customers and keep them engaged.
In recent years, users on all types of devices have been exposed to a type of sensory overload in the form of pop-ups, in-app marketing, targeted ads, and so on. This has pushed individuals across the world towards a more simplistic and highly minimalist design preference. For website owners, they are going towards stripping down their website to its bare essentials making it easy on the eye.
But this doesn’t mean that creative freedom is restricted. A minimalist design involves decluttering the user interface including:
Dark mode, also known as dark theme or night mode, is inarguably one of the most popular design features that users look for in apps and websites today.
The dark mode feature makes the background of the entire screen black, which has two distinct benefits.
With the use of Artificial Intelligence (AI) in design, personalisation is no longer restricted to basic parameters such as gender, age, marital status, and interests. Although these parameters are certainly sufficient to tailor an intuitive and personalised user experience, AI has opened doors to more advanced forms based on clicks, user actions, searches, and so on.
Personalisation is a very powerful tool since it makes users believe that the design was specifically created for their preferences and needs. In turn, it drives up conversion rates and favourable user actions to your brand.
The question is: How to nail personalisation?
Segment your users by asking who visits your site, their purpose, and their behaviour while on your website. This means you need to gather user data, including:
Micro-interactions refer to the moments wherein the user can interact with the design to make changes and navigate. This includes intuitive components such as toggles, switches, scrolling visuals, and animations.
The use of micro-interactions in tandem with creative animations has increased offering users a personalised and simple experience. Thus this UI/UX design trend is still set to dominate in 2022.
If a brand wishes to remain popular and strike a chord with a large number of users, it needs to tell a story of its products. This makes your brand relatable and helps people understand what makes the product unique.
Storytelling is an art that will require the creation of top-notch content that users can relate to and appreciate. In 2022, doing so via a visual medium, such as videos, animated clips, and pictures will grab and retain users' attention.
Voice assistants such as Amazon Alexa, Google Assistant, and Siri are now commonplace and incredibly popular worldwide. The voice command craze is not expected to die down any time soon. and any UI/UX design in 2022 must necessarily capitalise on this trend.
There are several ways to achieve this. Designers should ideally look for elements on the application that users can interact with via voice commands.
Over 50% of web traffic on ecommerce websites comes from mobile devices. And this number is only likely to increase with improvements in the performance and capabilities of handheld devices. This makes it clear that mobile-first UI/UX design is here to stay – and it should be your top priority if you want to stay ahead of the competition.
READ: 15 Great Mobile Website Designs to Inspire You
The quality of the UI/UX design could easily make or break a business. It is, therefore, important to devote enough attention to the trends and features that prospective users are looking for. By churning out UI/UX designs that are in tune with the latest trends and popular opinion, you can ensure a continuous flow of conversions and revenue.
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