9 Web Design Statistics to Help Your Business Grow in 2023

Websites are an integral part of business, no matter the type. Every business owner needs to build and maintain a website if they want to expand their market and beat the competition. 

Whether you decide to build a DIY website or hire a web developer, a business website should be conversion-optimised and user-friendly to succeed. Since all technological industries are influenced by statistics, there is no better way to get a glimpse of the web design market. 

In this article, let’s discuss some of the most relevant and recent web design statistics your business should not ignore. 

9 Web Design Statistics You Should Pay Attention to in 2023 

There are about 2 billion websites on the internet. This means your website must be well-designed to survive the competition and get it found by your customers.  

The following statistics will help you make the right web design decisions when it comes to creating your own website:

1. 95% of users believe in the importance of user experience

User experience is the first thing that matters if you want to draw customers to your business. And what leads to a positive user experience? A well-designed and optimised website. So, if you're doubtful about why web design is important, you have your answer here. 

Around 60% of consumers consider website usability as the top design characteristic they look for in an online shop. With this, combining usability and style in your web design can lead to higher traffic, more conversions, and more time spent on your website by prospective customers. 

Hence, you can never go wrong with investing resources in designing your website or getting professionals to do it for you. 

2. 59% of people prefer browsing a beautifully designed website rather than a dull web page

A global Adobe study showed that 59% of people choose to read or browse a website that is designed beautifully as compared to a plain website if given only 15 minutes.  

This is important to note since some business owners might think that a functional and to-the-point design will work best for their website. 

A plain and simple web design has its benefits. However, most visitors in this day and age prefer something more attractive and engaging.  

This is why you should consider adding colours, graphics, interactive elements, and other good-looking design aspects to your website if you want to attract more visitors.

3. About 60% of users don’t recommend a business if the mobile website is badly designed

The importance of website design has been repeatedly proved with statistics to back it up. Almost 60% of users won’t recommend a business with a poorly designed mobile website.  

Having a badly-designed site leads to bad user experience. In such cases, merely having a mobile app or site is not enough. Your mobile design must be simple, user-friendly, and effective for users to easily navigate on small screens.

4. It only takes 3 seconds for 53% of visitors to leave a poorly designed website

A study by Google proved that 53% of mobile visitors tend to leave a website if it takes more than 3 seconds to load. This is a concerning aspect for business owners as the average loading time for a mobile page is still 15 seconds. 

To beat the odds, ensure your website loading time is as low as possible. An increase of 1-3 seconds in loading time can bump your bounce rate up to 32%.  

Given that bounce rates affect search rankings and domain scores, the best thing is to keep losing time in check. 

Web designers should also pay enough attention to mobile sites and applications as more than 50% of traffic comes from mobile visitors.

5. The average cost to design a basic, functional website is $3200

A GoodFirms survey states that a basic website can be designed at a cost of $3200. Small businesses are likely to spend up to $10k to design a well-rounded site, whereas large corporations may go anywhere up to $32K. 

Although you can design your own website with web builder platforms using pre-made tools and themes, most businesses prefer to have a professional do this job. This is to reduce problems with error handling and maintenance in the long run. 

Depending on the features you want, you can set a budget and get an agency to design a well-functioning website for your business.

6. The most common reason to redesign a website is low conversion rates

A good reason to redesign your website is due to poor conversions. After all, you are building the website for conversions, and if that purpose is not being served, what’s the point? 

A poorly designed website is one of the biggest reasons for a low conversion rate. Hence, 80% of web redesigning projects start with the goal to boost conversion rates. 

7. Call-to-action (CTA) buttons can boost conversions up to 80% 

A CTA button is what makes users perform an action on your website. If you don’t have a compelling CTA, all your other web design elements can only take you so far. 

A distinct CTA button makes customers take notice of your offerings and take the crucial step of converting as your customer. So, ensure your CTA is actionable, well-thought-out, catchy, and prominent on your website.

8. High-quality images attract users and increase engagement

A CXL study found that websites with large, high-quality, and prominent images are likely to gain more attention and keep users engaged for longer. 

Images drive home the message of your content and give users a quick glimpse into what you are offering. 

Hence, removing irrelevant and low-resolution stock images from your website is the right call. Replace them with unique, relevant, and high-res graphics to see better performance in a short time span.

9. 43.25% of all websites are built with WordPress

WordPress accounts for 43.25%  of all website-building and 63.7% of all content management systems in websites globally. 

It is one of the most popular platforms for building and managing websites in 2022, irrespective of the size of the business you are running. 

Notably, 36.28% of the top 1 million websites around the world are built with WordPress. So for business owners and web designers, WordPress skills are crucial.  

If you have no time and skill in creating professional WordPress sites, let experts do it for you. They will be able to give your website a competitive boost and improve its success rates significantly through modern, conversion-focused website design. 

Find Your Ideal Web Design Solution Now 

The right web design can make all the difference in your website’s performance and search rankings.  

If you don’t focus on user experience, even other SEO strategies cannot make your website work. Optimising your site and adding appropriate elements like CTA, graphics, and content can make your business stand out and maximise your profits in the coming years. This is why you need the best web design solutions for your business.