Here are some of the most important reasons why you should get an SSL certificate:
Secure user data
SSL essentially encrypts confidential data into a code or a cipher so only the intended receiver can access it. This protects all information that users provide when signing in or doing transactions through your website. SSL encryption keeps private information from being stolen or tampered with by cybercriminals.
Getting an SSL certificate requires you to undergo a validation process by the Certificate Authority (CA). This confirms the authenticity of your website, domain, and business. Having an SSL certificate means your website is legitimate.
Improve search rankings
Search engines, especially Google, value user safety. Therefore, websites with HTTPS are ranked higher on the search results.
Earn customer trust and boost conversions
An SSL certificate comes with a padlock icon. This is a visual indication to potential customers that their data is secured should they decide to do business with you.