The holiday season is just around the corner. There’s no better time than now to start your ecommerce holiday planning.
From Christmas to New Year, the holidays are lined up, which gives multiple opportunities for ecommerce merchants to attract new customers and reward existing ones. But this could also mean a fiercer competition that could make it difficult for you to create an impact and stand out.
Developing marketing strategies that connect with shoppers is crucial when it comes to festive seasons. And to help you out, we’ve rounded up some of the best marketing ideas and strategies to help ramp up your sales during the most exciting time of the year.
There’s no better way to connect with customers than bringing in the festive cheer of the holiday season on your website.
Decorating your online store puts your holiday-loving customers in a festive mood as soon as they visit your website. Whether updating your featured images and headers or changing up your button colours or imagery, creating a holiday-themed website puts your customers in the mood for gift shopping.
And just a reminder, don’t forget to use the right keywords to bring potential traffic to your website.
Creating gift bundles is one of the best holiday ecommerce strategies. By creating a nice combination of four to five products, you can offer the entire package to customers at a promotional rate or discount.
Gift bundles take out the hassle of them having to curate their own bundles for their loved ones.
Consider these tips when creating bundle offers:
The sense of urgency is a powerful strategy for ecommerce merchants. It can turn casual and indecisive browsers into instant buyers.
Flash sales are one of the things that shoppers look forward to during the holiday season. Take advantage of this opportunity by building excitement and seasonal hype through personalised flash sales.
By offering discounts on your bestsellers for a day or two, this will attract your customers’ attention and help boost your revenue.
The holiday season is a busy time for shoppers. And they will likely appreciate any convenience you can offer during these times. One of the best alternative ways to reach out to them is via email.
Every customer wishes to get the best deals, and sending an email can help grab their attention to your offerings. Having high levels of personalisation and offering instant buying options can help sway customers into purchasing from you.
Be consistent. Make sure to keep the buzz going by sending out holiday-themed emails that highlight your promotional offerings, sales, or other seasonal deals.
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Social media plays a key role in boosting ecommerce sales during the holiday season. With almost everyone using social media, it allows you to promote your online store to a much wider audience.
And this holiday season, active social media users are always on the lookout for holiday deals, discounts, and coupons. This makes it simpler to catch their attention and attract them to your website.
By leveraging the use of social media, you can ensure a higher probability of getting conversions during the festive season. Don’t forget to use trending holiday hashtags to maximise the success of your social media campaign!
Today's holiday shoppers and website users are always on the go — and they expect your pages to load fast. That’s why it’s vital to make sure your website loading speed is up to the mark.
Getting your online store ready during the holidays allows you to boost your brand reputation and online visibility, gain more customers, and strengthen customer loyalty.
By employing the above-listed strategies and getting a good hosting platform, you’re all set to reap the rewards of the holiday season.