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According to Forbes, 53% of users leave mobile websites that take more than 3 seconds to load. Additionally, websites that load in 1.65 seconds appear on the first page of Google search results.
With a large number of eCommerce stores in Singapore, customers have a multitude of choices at their fingertips. They desire instant checkouts and seamless navigation. Hence, slow hosting translates to lost revenue.
Hence, if you wish to stand out from your competitors and build a high-end brand reputation, you need to choose the right hosting plan.
From features to types, this blog walks you through what to look for in your eCommerce hosting plan.
Hosting speed in eCommerce directly equates to UX and conversion rates. A single-second delay in page loading can reduce conversions by as much as 7%. A slow website annoys visitors and leads to cart abandonment.
In contrast, faster server hosting ensures your product pages and checkout load quickly. This makes the customers buy more and stay on the site longer. Even search engines favour fast-loading sites.
So, you have to pick a hosting plan that suits your online store’s size and speed needs.
When selecting eCommerce hosting plans, consider factors beyond price. Your hosting plan will determine the speed and security rating of your site.
For example, your online shop has a sudden spike in customer visits during a flash sale. But you are relying on a poorly optimised hosting plan. Two things can happen in this scenario: either your site crashes or experiences very slow response times. Results? Lost revenue and damaged identity.
That’s why you need to focus on core features that ensure your store remains secure and reliable even during peak times.
Here is a quick rundown of the top features you should look for in your eCommerce-optimised hosting plan.
While every hosting plan prioritises speed, they are curated differently for various store sizes and traffic. Below are the top 5 types of eCommerce hosting.
Shared hosting decreases the cost by splitting the server resources between multiple users. Thus, it is a good option for small eCommerce sites with a moderate visitor flow. Nevertheless, the performance may deteriorate due to resource contention if there is a heavy load.
If you are looking to expand your eCommerce sites without paying for dedicated servers, VPS hosting is your go-to.
VPS hosting uses virtualisation to divide a physical server into several distinct environments. It provides more personalisation and better stability as compared to shared hosting.
Dedicated hosting allocates a single physical server only for your website. Thus, it guarantees almost full resource availability and improved security. The use of this type of hosting is ideal for a large-traffic online store that requires a lot of processing power.
Cloud hosting distributes your site across a network of servers to enable scalability and high availability. Its USP is the improvement of load handling during traffic spikes by reducing downtime.
Managed hosting includes professional management of server infrastructure. Providers handle security, backups, and performance optimisation. It helps businesses that want dependable performance without having to worry about server upkeep.
Here is a quick table with pros and cons for each hosting type!
To make your online store a success, you need to focus on two important aspects of hosting: speed and scalability. These can make or break the experience of a customer keen to shop from your store.
That’s why cloud hosting is such a perfect choice. It offers scalability to handle traffic spikes and faster load times for better CX. Plus, it’s cost-effective since you only pay for what you use.
Scale your eCommerce hosting efficiency with Vodien! We offer SSD-powered business web hosting plans with free setup and transfer.
Enjoy fast loading time and unlimited bandwidth to maximise ROI.
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