6 Best IT Practices to Grow Your Ecommerce Enterprise

Things often change faster than we might hope, and it’s impossible to know what comes next. One time you're preparing hard to expand your business only for an unusual once-in-a-century event to crush your plans. Businesses are learning that they need to be nimble when adapting to changing events. They’re also finding it important to reinforce their enterprise to grow despite unprecedented disruptions.  

In uncertain times, a reliable IT infrastructure is more important than ever. The pandemic drove an accelerated shift towards an online world, and this is likely to be permanent. This is a valuable asset for your business to leverage growth opportunities amidst challenges beyond your control.   

Take a look at best practices on how you can leverage your IT infrastructure to help grow your ecommerce during uncertainties. 

6 Ways to Grow Your Ecommerce with a Robust IT Infrastructure

It All Begins With the Fundamentals: The Right Tech Setup

Not being able to do their job is one of the biggest stresses facing employees. Waiting 20 minutes to log onto a corporate network or sift through thousands of spam emails is frustrating. And it makes it hard to focus on work.  

It’s all the worse for your customers as well having to deal with a slow website and not feeling secure transacting online.  

Things like this eat away their time and your money. They create unnecessary stress. This is doubly true now that so many people are telecommuting and rely even more on technology.  

You need to make certain your company has the solid infrastructure it needs for success which begins with choosing the right hosting service.  

Your employees will be more able to get down to business if you give them the right tools. 

Ensure You’re Agile: Embrace the Cloud

Cloud computing is an indispensable defence against uncertainty. It’s able to scale up and down at a moment’s notice when things change for better or worse.  

On top of this, it helps with peace of mind. In the event of a disaster surrounding your workplace, you’ll still be operating.  

The cloud can also help you respond to surges in business robustly. There will be no in-house infrastructure changes required. You also won’t be on the hook for unnecessary charges during downturns.  

If you truly want to be ready for anything, you should consider a virtual private server. Your own private server, hosted in an SSD cloud, ready to handle any amount of traffic without breaking a sweat!  

Maintaining an in-house IT infrastructure is expensive in terms of staff, electricity, and fees. Migrating to the cloud gets rid of all of this.  

You’ll be more agile in uncertain times, and you’ll have more money to reinvest back into your business. What’s not to like? 

Guarantee Profitability: Drive More Sales

Today, going online is the way to go to expand business opportunities for your ecommerce.  

By 2028, global ecommerce sales are forecasted to reach $58.74 trillion. You need to capitalise on the growing demand for online retails. But with thousands of competitors with the same niche as yours online, it’s a challenge to cut through the noise and earn enough attention to be profitable.  

SMEs always need to be increasing their online presence on search engines and social media channels. Employ digital marketing strategies like SEO, email marketing, and content marketing to drive leads to your business. 

Don't Let Your Guard Down: Protect Your Business

Digital assets like websites and remote working setups will only continue to grow in importance. Cybercriminals are well aware of this. Global cyberattacks increased by 38% in 2022, with the attackers shifting their targets to collaboration tools by remote workers and e-learners in educational institutions.  

Without security measures in place, your business is more vulnerable to these attacks. No customer will transact with an unreliable business, hindering sales and tainting your brand reputation online. 

Safeguard your business with website protection tools. With these in place, you can ensure that your business and your IT infrastructure are safe.  

Website protection includes features you can’t do without:  

• SSL certificate
• Malware scan and removal    
• Web-application firewalls    
• Prevention against SQL Injections    
• Protection against Remote/Local File Includes  
• Remote daily backups  

Best of all, these tools are highly affordable. For the price of a few cups of coffee, your business can have total coverage against online threats. This is not an area to try and save money in! 

Work-Life Balance: Implement Hybrid and Remote Work Setups

While hybrid and remote work setups rose in popularity as a pandemic response, it’s now the highly preferred arrangement among employees. In fact, 6 in 10 Southeast Asia employees would quit their job without the so-called “post-pandemic flexibility.”  

Eliminating the strict nine-to-five grind and long hours of commute provided employees with a healthier work-life balance. A whopping 77% of remote employees also reported increased productivity.  

 As long as you have an IT infrastructure that allows it, remote and hybrid work can efficiently grow your business. If you’re just starting out, establishing fully remote teams will save you the costs of renting out office spaces to house your organisation.  

Instead, invest in productivity solution suites like Google Workspace to support your hybrid and remote teams’ communication, collaboration, and data sharing in a streamlined and secure platform.  

Above All, Choose the Right Provider 

Scaling up means strengthening the core foundation of your website — your web hosting. This gives you the capacity and security to accommodate your business’s rising needs and target growth objectives. 

Make sure you choose a trusted hosting provider that can equip you with: 

• Free IT infrastructure management  

• Proactive monitoring  
• DDoS protection 
• Superfast SSD storage 
• Your choice of OS 

Make IT Online 

When it comes to your e-commerce enterprise, your IT infrastructure is the bedrock of your business in uncertain times. Without the right tech solutions, it’s impossible to drive your online brand forward. Establish a robust IT core for your business by adopting smart solutions and partnering with providers that efficiently meet your needs. Vodien’s proactive IT solutions have all that in store for you and more.