How to find SEO Keywords for Your E-Commerce Website?

Your e-commerce store is like a busy marketplace—full of people looking to buy what you offer.

But what should you do to make sure these customers know where to look?

It's all about SEO keywords. Given the competition, just having a good product is not enough; instead, you need to get the word out there for people to find.

Understanding what your target audience is searching for and using their words and phrases will optimize your website for the top listings on SERPs.

Wondering how to get those phrases?

From how to select the right keyword research tools to optimize your website content, we will guide you through everything in this blog. Keep reading to have an answer to how you can find the best keywords for SEO.

What are SEO Keywords?

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These are the words or phrases that people use to type across search engines, such as Google, Bing, or Yahoo, in search of information or products. Think of them as the bridge between your website and potential customers.

Suppose you have an online shop that sells men's shoes of a particular brand. So, people interested in that product will likely search with a query from among these:

• running shoes
• best running shoes for men
• women's running shoes for marathon
• cheap running shoes

Optimizing the product on your website for these words, in particular, improves the chances of appearing in search results when a potential consumer enters similar phrases words. This can drive more traffic to the website and eventually increase sales.

Why are SEO Keywords Important for E-Commerce Websites?

93% of online journeys begin with search engines, which is an astounding fact that gives a lot of importance to SEO keywords for e-commerce websites.

So, if nearly everybody is using search engines to seek information and products, it becomes very important that your website appears in those results.

So, why are SEO keywords crucial for e-commerce businesses? Let's break down the reasons:

• Higher Visibility: More visitors come to a website when it is at the top of SERPs.
• Increased Traffic: Better visibility leads to more traffic on your website.
• More Conversions: This again implies more conversions, whether it be in sales or even sign-ups.
• Better Brand Awareness: Whenever the website ranks high for relevant keywords, it helps to build brand awareness.

How to Find the Best Keywords for SEO for an E-Commerce Website?

There are several means to find targeted keywords for an e-commerce website. At this juncture, you must be wondering how do I find SEO keywords.

Some of the popular methods are the following:

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• Keyword Research Tools: Many keyword research tools are available online that can help you find relevant keywords. The most reliable ones include Google Keyword Planner, SEMrush, and Ahrefs.
• Competitor Analysis: By targeting the keywords your competitors are after, you'll increase your chances of outranking them. 81% of marketers believe SEO produces better leads than PPC, which indicates the potential of organic search.
• Conduct Customer Research: You can discuss the keywords with your customers, and many will highlight some important ones. You can even ask them what terms they use when searching for products like yours.

4 Keyword Optimization Techniques

Once you have identified some relevant keywords, you need to optimize your website content for those keywords. Here are a few keyword optimization techniques:

1. On-Page Optimization

Think of your website as a conversation with search engines. Therefore, in the most basic way, strategically place the keywords through the content, including titles and meta descriptions, which provide information to the search engines about what the site is all about.

This is your chance to dress your product up for a showcase. Each and every element, from the title tags to the alt text in images, plays its part in making your website stand out:

• Title Tags: Add your main keyword at the beginning of your title tag.
• Meta Descriptions: Add the keyword naturally in the description.
• Header Tags: Organize your content by header tags like H1, H2, etc., and highlight the keywords.
• Body Content: Use keywords in body content, that is, distribute them naturally.
• Keyword Density: Keyword density should be considered while avoiding word stuffing; it wants a balance.
• Image Optimization: Have descriptive alt text for your images and include your target keyword within them.
• URL Structure: Ensure clean and keyword-rich URLs that must exactly correspond to your content.

2. Technical SEO

Search engines crawl your website behind the scenes. Technical SEO ensures they can do so efficiently and accurately.

Think of it as the foundation of your SEO strategy. A strong technical foundation sets the stage for other SEO efforts, including:

• Mobile-Friendliness: Ensure your website is optimized for mobile devices.
• Page Speed: Optimize your website's loading speed to improve user experience and search engine rankings.
• XML Sitemap: Create an XML sitemap to help search engines understand your website's structure.
• Robots.txt: Use a robots.txt file to control which pages search engines can crawl.

3. Content Marketing

Your website is your means of telling your stories.

Content marketing is the creation of useful, relevant, and consistent content to attract and hold an audience. Great content is a magnet for links, shares, and increasing domain authority. Thus, you should ensure the following:

• High-Quality Content: Develop interesting, informative, and indispensable content that is needed by the intended user.
• Topic Clusters: Organize your content into related topics to attain better search rankings and a richer user experience.
• Backlinks: Develop high-quality backlinks to your site from authoritative websites.
• Social Media: Share your content on social media to have a higher reach.

4. Local SEO (if applicable)

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Local search engine optimization is virtually optimizing for more foot traffic to your actual shop and more market share from locally based-clients. This assures potential customers that if they look for the service or products you deliver in their location, they may choose your site.

Some effective practices for local SEO are:

• Google My Business: Create your profile for free on Google My Business to manage your business from Google Search and Maps and reach more customers.
• Local Citations: Ensure your business information is accurate and consistent across online directories.
• Geo-Targeting: This directs the search optimization at target geographies.

Additional Tips for Finding SEO Keywords

Here are a few additional tips for finding SEO keywords:

Tip 1: Use long-tail keywords. Long-tail keywords are more specific than short-tail keywords and can be easier to rank for.

Tip 2: Based on your business, make a list of important topics and brainstorm keywords for each topic.

Tip 3: Understand how intent affects keyword research. For example, informational intent keywords are queries where people are looking for information and often use words like "how to" or "why".

Tip 4: Track your website's performance in search results to identify areas for improvement and adjust your website and content.

Conclusion

In this competitive e-commerce world, visibility and reach matter for a website. Here comes the SEO keywords.

Strategic use of keywords can make all the difference in increasing your online presence and attracting more organic traffic to boost sales.

This is only the beginning of how to find keywords. The magic lies in implementing them. If you follow these tips in the blog post, you'll be well on your way to dominating search results and succeeding in e-commerce.

Do you need a comprehensive SEO solution for your e-commerce website? Then look no further than Vodien. We will help you with everything, from keyword research to website optimization. Get in touch with us to get started today!