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September 23, 2021

Cloud Security 4 min read

Cloud Backup: Reasons Why It Is Important for Your Business Today

Protecting crucial information is critical to your survival—regardless of the size or nature of your business. Recent studies say that 94 percent of companies that experience severe data loss do not recover, where 43 percent never reopen and 51 percent close within two years. More and more businesses are turning to cloud backup solutions to address data protection challenges.

Every day, gigabytes of data are added to our computers. And over the years, the resolution and quality of our photos, videos, and documents increased dramatically—all of them saved on flash memory devices or hard disk drives, which eventually fail. It’s not a question of if they will fail, but when you will be sitting in front of your computer, regretting not backing up your files in advance.

Therefore, a recovery plan, such as a cloud backup, should be an important consideration for any business, big or small. But there’s more to cloud backups than just disaster recovery and protection.

Read on to learn more about why cloud backup is the right choice now more than ever.

You need a backup

If you have a business that keeps a lot of data, like a video production agency with dozens of terabytes worth of video files, you need a backup.

Let’s say a person named John just launched his photography business. Fortunately, he was able to close a couple of deals with clients early on. He scheduled photoshoots and started taking hundreds of pictures in his sessions with his clients.

Unfortunately, John doesn’t have a backup of his photos yet. Since his business relies on the data he gathers, one hardware failure or human error can lead to losing a contract. Or worse, bankruptcy.

READ: Data Backup vs Disaster Recovery (+Terms You Need to Know)

More cost-effective

More cost-effective

While local backup storage devices cost thousands of dollars, setting up a cloud backup account is inexpensive. Yes, after a couple of years, the subscription cost adds up. But compare it to the amount of money you’d have to spend on external hard drives and USBs. Local backup requires you to obtain and set up another physical piece of hardware after some time.

External hard drives can and do fail

Before cloud backups—or “the cloud” as some refer to it—increased its popularity, one of the common ways to back up was primarily to an external hard drive. Some businesses might even still be using it because of its portability and accessibility.

However, as data volumes get larger, data loss accidents happen more often. As of January 2021, the average failure rate for hard drives is 93%. Computer systems are not foolproof and every piece of hardware will fail eventually.

Free from manual backup tasks

Manually backing up data is tedious. The repetitive task takes up significant time in your day that could be better spent on something much more productive.

Cloud backup services remove the hassle of manually starting the back up. The cloud sits quietly in the background of your computer, scans the operating system for its changes, backs up new or changed data from your computer’s storage device, and stores it in a cloud, without you having to do anything.

Accessible anywhere

Accessible anywhere

Imagine this. You are in your workplace working on a deadline. And suddenly, you realize you missed some of the important files on your home computer. Or, you’re planning to enforce work-from-home policies and moving most of your operations online. This is where cloud backup comes in to save the day.

When you store files in a cloud, you can access them on any computer, as long as you’re connected to the internet and you’re signed in to your cloud backup service platform.

Recovers past versions of files

Disaster recovery is progressively becoming an integral part of many business strategies. It goes without saying that backing up your data to a cloud is the simplest and fastest way to recover your data in an event of overwrite, corruption, or unintentional deletion. In fact, using a cloud backup service is the only way to make sure that previous versions of your files are safe and accessible.

Enhanced security

We hear about data breaches and hacking concerns almost every day in the news, so it’s totally understandable if you’re skeptical about the security of cloud backups. Moving files into the cloud means handing your data over to another company and trusting them to keep it safe.

On the flip side, saving your data on a cloud is far more secure than storing it on your own hard drive. Since the main purpose of cloud backup is to back up and secure all of your data, encryption is a built-in feature.

READ: DDoS Attack: What It Is and How To Fight It

Protect your data. Protect your business.

As a business, data and files are some of your most important assets. With backups in place, your business is prepared to handle any situation, whether hardware failure, ransomware, hackers, human error, or natural disaster.

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