Search Engine Optimisation is essential for any business aiming to build and maintain a strong online presence. Both startups and established brands invest in SEO due to its power to bring in traffic and leads.
its process remains the same for businesses of all sizes. On the face of it, it might seem like it works better for larger corporations since they're already established and well-known.
But that’s not always the case. They also face hefty SEO challenges along the way.
Here is a breakdown of some common challenges that enterprises face with SEO and how to tackle them:
One of the SEO issues plaguing the corporate world is the slow adoption of the practice. Most brands still overlook the value of implementing SEO strategies since it takes time to see actual results.
Even if team members are aware of SEO's impact, it can be hard to integrate it into the business’s development process.
Tip: There are two steps to solve this. First, know who are the key approvers for your company’s development process and how the decision-making is done. Second, the team must draft a compelling proposal highlighting how the company can benefit from SEO and provide supporting data.
Enterprise businesses often have large websites with hundreds of different pages to house their various products or services.
Attempting to optimise and conduct keyword research for every page can be quite a task for one SEO expert. Plus, it’s not one-time.
Google announces new SEO algorithm updates all the time. One of the most crucial updates include the Core Web Vitals. This update highlights factors that affect a user's page experience, namely Largest Contentful Paint (LCP), First Input Display (FID), and Cumulative Layout Shift (CLS). All these metrics measure your website's speed and performance, which ultimately affect your search engine rankings.
Tip: To keep your website optimised, you can hire an in-house SEO team. But it can be time-consuming and may cost you more. One great alternative is to outsource the work to an SEO agency.
SERP rankings evolve along with the search engine algorithms that determine them. Staying on top of SEO trends and the first few pages of search results can be like aiming for a moving goal post. This can be a real challenge.
Tip: To solve this, invest in quality SEO tools and resources that let you easily adapt to the ever-changing SEO landscape. Doing this helps you secure high search rankings and your website traffic coming.
Indexing means a lot to your SEO. It’s the process where search engines add and store your web pages they find during a crawl on searches.
A site's indexability has a lot to do with its size. For large websites with hundreds of web pages, indexing can take months. This, especially if indexing factors are not optimised well, such as your URL structure and content quality.
Tip: There are several ways to get your web pages indexed faster. Make sure to create valuable content, clean up your SEO tags, and practice proper internal linking.
Most large enterprises face legacy tech stack issues translating to slow load times and user-responsiveness. This negatively impacts the SERPs ranking. Search engine algorithms tend to prioritise websites that offer great user experience.
With teams using diverse strategies to handle website development and maintenance, multiple code inconsistencies can bloat a website.
Tip: It’s unlikely that an enterprise has had an SEO team working with the same web development teams from the start. To solve this problem, you’ll have to draft and employ a development and maintenance strategy in consultation with your SEO team.
SEO is a must for every business to capture market share online.
Evaluate your organisation’s SEO blockers and apply the tips mentioned above to improve your traffic and conversions. While you’re at that, make sure to support your SEO with a powerful digital environment with reliable hosting and online security.