How SSL Affects Your Search Engine Rankings|Google Takes SSL Certification Seriously|SSL Impacts Your Website's Bounce Rate|Vodien_business_hosting|SSL creates a positive audience impression


November 23, 2023

Security 4 min read

SSL Certificates: Understanding the Importance, Working and Types 



In the era of rapid digital transformation, data security and privacy have become paramount concerns for individuals and organizations alike. The constant exchange of sensitive information over the internet, whether it's personal details, financial transactions, or business communications, has raised the need for robust protective measures. This is where SSL (Secure Sockets Layer) Certificates come into play. These digital certificates serve as the guardians of online data, ensuring it remains confidential and intact during transmission. Let’s understand more about SSL and its working.  


What is SSL? 


SSL, or Secure Sockets Layer, is a cryptographic protocol designed to ensure secure data transmission over the internet. It establishes a secure and encrypted connection between a user's web browser and a web server, safeguarding the confidentiality and integrity of data during transit. 


How does SSL/TLS work? 


SSL and its successor TLS (Transport Layer Security) are encryption protocols used to secure data transmitted between a user's browser and a web server. The SSL/TLS protocol works through the following key steps: 



The process begins when a user accesses a secure website. The web server presents a digital certificate containing its public key. This certificate verifies the server's identity. 


Key exchange:

The user's browser generates a random symmetric encryption key, which is a shared secret key used for encrypting and decryption of data. The browser then encrypts this key using the server's public key from the certificate. This step ensures that only the server with the corresponding private key can decrypt the symmetric key. 



Both the user's browser and the server now possess the shared symmetric encryption key. They use this key to encrypt and decrypt data transmitted during the session. Symmetric encryption is faster and more efficient for securing data. 


Secure connection:

With the symmetric key in place, a secure and encrypted connection is established. All data exchanged between the user and the server is protected from eavesdropping, ensuring privacy and preventing tampering during transmission. 


Why is SSL/TLS important? 


Data security:

SSL/TLS encrypts sensitive information during its transmission over the internet. This encryption prevents eavesdropping and data theft by ensuring that only authorized parties can access and decipher the data. It is essential for safeguarding personal data, login credentials, and financial information. 


Trust and credibility:

Websites that have SSL Certificates display visual indicators like a padlock icon and "https://" in the URL. These visual cues reassure visitors of the website's legitimacy and trustworthiness. Users are more likely to trust and interact with websites that show these signs of security. 


Protection against man-in-the-middle attacks:

SSL/TLS helps thwart "man-in-the-middle" attacks where malicious actors attempt to intercept and manipulate data exchanged between a user and a server. The encryption provided by SSL/TLS makes it extremely challenging for attackers to decipher the intercepted data. 


SEO benefits:

Search engines, including Google, prioritise secure websites in their search results. This prioritisation positively impacts a site's visibility and rankings. Implementing SSL/TLS protocol can boost a website's SEO performance and potentially attract more visitors. 


Are SSL and TLS the same thing? 


SSL and TLS are closely related but not the same. TLS is essentially the successor to SSL and incorporates improvements and security enhancements, making it the preferred protocol for securing communications on the internet today. While the two terms are often used interchangeably, especially when referring to secure connections, TLS represents the more modern and secure version. Both SSL and TLS serve the same fundamental purpose of encrypting data to ensure secure communication, but TLS is considered more robust and secure, reflecting the ongoing evolution of internet security protocols. 


READ: SSL vs TLS: What Are the Differences and Which Is Better? 


What are the types of SSL Certificates? 


Simply put, an SSL Certificate is a digital document issued by a trusted Certificate Authority (CA). It contains the website owner's public key and information about the website. When users access a site with an SSL Certificate, their browsers use the certificate to establish a secure connection. 


Broadly, there are five types of SSL Certificates: 


Domain Validation (DV) Certificate:

DV certificates validate domain ownership, ensuring the certificate holder has control over the domain. These certificates provide basic encryption and are suitable for small websites and blogs. 


Organization Validation (OV) Certificate:

OV certificates not only validate domain ownership but also include details about the organization in the certificate. This additional layer of validation adds credibility and is commonly used by businesses and e-commerce websites. 


Extended Validation (EV) Certificate:

EV Certificates offer the highest level of validation. They go through a rigorous verification process, and when installed, they display the organization's name in the browser's address bar, turning it green in most browsers. This prominent visual cue enhances trust and is typically used by large corporations and financial institutions. 


Wildcard Certificate:

Wildcard Certificates secure a domain and all its subdomains with a single certificate. They are convenient for websites with multiple subdomains. 


Multi-Domain Certificate:

Multi-Domain Certificates, also known as Unified Communications Certificates (UCC), allow secure multiple domains with a single certificate. They are useful for businesses managing multiple websites. 


Vodien offers a range of SSL Certificate plans to help secure websites and establish encrypted connections. These plans include: 


Standard SSL Certificate:

This plan provides basic SSL certification for your website and comes with options for different duration's such as 12 months and 24 months. It is best suited for personal and blog websites. 


Premium SSL Certificate + EV:

The Premium SSL Certificate plan includes Extended Validation (EV) options and offers enhanced security. It's available for 12 months and 24 months and is ideal for businesses looking for advanced SSL features. 


Wildcard SSL Certificate:

Wildcard SSL Certificates are designed to secure subdomains under a single domain name. Vodien offers 12-month and 24-month Wildcard Certificate plans that help secure websites with multiple subdomains. 




SSL/TLS is the backbone of secure internet communication, ensuring data privacy, trust, and protection against cyber threats. SSL Certificates play a pivotal role in this ecosystem, with various types catering to different security needs. Embracing SSL/TLS is not just a best practice; it's a fundamental requirement in today's digital era, where safeguarding sensitive information is non-negotiable. 

If you have any queries or suggestions, feel free to send an email to [email protected].


Skip to section