Wix vs Squarespace: Which Website Builder Reigns Supreme in 2025?

In 2024, Wix and Squarespace competed for dominance in the website builder space, capturing 13% and 8.5% of the market, respectively.

A website builder is a software platform that enables users to create, design, and manage websites without coding knowledge. It provides drag-and-drop functionality, pre-designed templates, and built-in tools for customisation, hosting, and maintenance.

In this article, we will take you through the key differences between Wix vs. Squarespace to find out which platform is better.

Key Differences Between Wix vs. Squarespace

Both website-building platforms make website creation easier, but choosing between them depends on your specific requirements. Let’s break down their differences in key areas:

1. Editor

Wix

Wix’s editor allows you to drag and drop pieces, providing you with creative freedom and a genuinely customisable design experience. However, this freedom is not without expense: You’ll need to change things manually to optimise varying device views, and this may take time.

Squarespace

In contrast, Squarespace’s Fluid Engine editor is structured and intuitive. It uses a grid system, which requires items to fit within defined rows and columns. This ensures that your site design is clean and consistent across all devices. The editor also helps you avoid website design mistakes, making it ideal for beginners.

2. Pricing

Wix

Wix is more expensive and offers only annual plans, thereby completely removing the provision of monthly payments. On top of that, it tends to offer many features with usage limits. For instance, you can only build four different lead forms on the light plan.

Also, its automated sales tax tool either restricts certain features to use in certain tiers or limits the number of transactions.

Squarespace

Squarespace has better annual pricing plans than Wix. Also, it offers monthly and annual plans. Also, the change in pricing with each plan is steady, which means that if you need more functionality, you will not experience a jump in pricing. Lastly, Squarespace will give you better and fuller access to features than Wix.

3. AI Website Builder

Wix

With Wix’s AI website builder, your website design will be improved with the backing of industry trends and user inputs. This builder will let you make custom websites with full-page designs, in which you will also be able to redesign website sections instantly.

You will also be able to use additional AI-powered features, such as writing SEO meta descriptions, text generation, and image enhancement and editing.

Squarespace

Squarespace’s AI website builder comes with an AI template builder that will adjust to your choices. With this, you will not be able to create a site only on the basis of a prompt, but it will make it easier and quicker for you to build a webpage’s first draft.

With this builder, you select the pages and sections you want to build, as well as the colours and font options. You can also generate a full page of text for your website based on your prompt and style guidelines.

4. eCommerce

Wix

Wix offers a full eCommerce platform for selling digital and physical products. It features detailed product listings, multiple shipping options, and secure transactions via leading payment gateways. The platform also includes order tracking, automated emails, eCommerce analytics, and AI-powered product descriptions to boost conversions.

Squarespace

Squarespace provides a streamlined inventory management system, supports multiple shipping options, and ensures secure access to digital purchases. Its AI text generator helps with product descriptions, though not optimised for eCommerce like Wix’s. With detailed order summaries, customer insights, and automated notifications, its cost-effective pricing makes it a strong choice for maximising ROI.

5. Blogging

Wix

Wix offers standard blogging tools but lacks custom post features. More complex content requires third-party apps from its App Market. It supports content organisation with tags and categories, has a basic commenting feature, and allows social media sharing. However, its editor lacks a distraction-free writing mode and uses the same drag-and-drop functionality as its website builder.

Squarespace

Squarespace is an adaptable blogging system with features for different content types. Similar to Wix, it uses tagging and categorisation to enhance SEO.

It has incorporated comments, with the ability to moderate them, and also allows users to comment based on their social media login. It has a social sharing capability and offers a distraction-free writing space.

6. Marketing and SEO

Wix

Wix includes an SEO checklist and allows you to edit meta titles and descriptions. Its AI-powered writing tools enhance SEO, and while it lacks a keyword research tool, it automatically generates XML sitemaps for better indexing. You can set canonical URLs to prevent duplicate content and easily connect with Google Search Console and Analytics. Additionally, its email marketing platform lets you send up to 200 emails per month for free.

Squarespace

Squarespace enables meta title, description, and image alt text editing. Like Wix, it auto-generates XML sitemaps, updates them with content changes, and supports canonical URLs to prevent duplicate content. It integrates with Google Analytics and Search Console but lacks a built-in keyword research tool despite offering decent marketing features.

Conclusion

While Wix and Squarespace are both excellent website builders, Wix shines in AI-driven site design, SEO, and marketing capabilities. Squarespace provides better pricing and a more effective eCommerce platform. For blogging, both platforms have their strengths. When it comes to design, the choice depends on personal preference.

However, to get the best of both worlds, choose Vodien. It is a website builder with design tools that offer advantages such as 24/7 customer support, a 99.9% uptime guarantee, DDoS protection, automated backups, customisable templates, and a comprehensive eCommerce platform.

Contact us now and ensure success for your website.