After several years of planning and consultation, au Domain Administration Limited or auDA, the entity responsible for developing and administering rules for .au domain names, has finally announced the availability of the new .au direct domain namespace last 24 March 2022.
The new .au direct domain is a great opportunity for website owners and businesses to shorten their web addresses — making them more memorable for future clients and customers.
All domain names are typically made up of multiple parts. For instance, a traditional Australian domain name must contain the following:
Unlike above, the recently announced .au direct namespace does away with the fixed 2LD part of the domain name. .AU Direct domain names will, instead, have a custom name at the 2LD level.
For example:
The key advantage of .au direct is that this new namespace is much shorter, cleaner, and carries the potential to be more memorable. The new .au direct domain name will also benefit from higher availability to more businesses than before.
The eligibility criteria for.AU are more relaxed than .com.au or .org.au eligibility requirements, which have very rigid or specific allocation criteria.
To register a .au direct domain name, the eligibility criteria are as below:
READ: Why Get a . AU Direct Domain for Your Local Business
Here are some of the key rules and regulations of the priority allocation for .au direct domain:
If an agreement is reached, the .au direct name will remain reserved. The applicants will be able to renew their applications every year.
To know more about registering and applying for the new .au domain as well as the Priority Allocation process, read here. Also, you can use this tool to check domain availability.
You can also register entirely new .au direct domain names, provided they’re not registered or do not exist in any other namespaces. But keep in mind that these domain names are allocated on a first-come-first-served basis, so you need to be quick in scoring your new domain.
You can start registering new .au direct domain names after the Priority Allocation Period, which ends on 20 September 2022.
Registering a .au direct domain for your business gives you a shorter domain name, secures your branding, and helps drive more traffic to your website.
Contact us today for more information if you wish to learn more about the .au direct domain or priority allocation process. Or pre-register your exact match domain name with Vodien today without any delay.
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