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January 12, 2022

Agency Resources 5 min read

5 Convincing Tactics to Sell Managed Hosting to Clients

You know all the benefits of managed hosting. Chances are, your clients have a basic understanding of it too. So, why won’t they avail your service? 

The answer is simple — they need more convincing. 

Your efforts will likely fall on deaf ears if your goal is to educate them about the outstanding features of managed hosting.  

Your clients need to understand the purpose of your product. So, make it your mission to reach out and provide resources that’ll help gain their full confidence in going managed. 

The question is: how? Here are five helpful tips that'll step up your sales game:

How to Convince Your Clients to Buy Managed Hosting

1. Talk about the benefits of managed hosting

Talk about the benefits of managed hosting

Make your clients see the value of managed hosting beyond the price tag. Make them understand why it’s worth their money!

To do it, explain to them these great advantages:

Lower operating costs

Every customer wants to save on their purchases as much as possible. Show your clients they can achieve it with managed hosting.

Let them know how they can customise their hosting so they can only spend for the service they need. They'll waste resources getting their own server hardware and not fully utilising it. On the other hand, they’re likely to spend more on additional costs with a lesser plan in the long run.

Save employment costs

Hiring and onboarding take up a huge chunk of the pie in a business’s finances. And this is exactly what managed hosting can relieve from businesses.

Bank on this pain point. Inform clients that managed hosting comes with a professional team that'll handle their hosting in the backend.

They won’t need to spend on hiring and training new employees. Instead, they can use their resources to innovate and improve other aspects of their business.

Round-the-clock professional support

Everyone hates poor customer service. Make sure to emphasise that customer care is an utmost priority for your company.  

Let clients know that with managed hosting, they can reach a 24/7 professional support team that'll help troubleshoot their site faster and resolve their technical issues.

Data security

About 60 percent of small companies shut down within six months due to a cyberattack. After all, fixing the damages is expensive and time-consuming.

Point out the consequences that a cyberattack can inflict on a business. Then, introduce managed hosting as an efficient solution.

With managed hosting, you’ll be able to secure their system information and processes, minimising the risk of security breaches.

Let customers know that they’ll have a team of experts on their side to monitor and detect any potential threats before they even cause damage to your website.

Data backup

Customers may lose their data due to a cyberattack or any error on their end. And this means downtime for them — which is a big no-no for businesses. It’ll cost them traffic, conversions, and a reliable brand reputation.

Take advantage of it by setting managed hosting as their hero. Tell clients how you backup their website data so they can easily recover it and resume business operations.

Ensure the availability and accessibility of these benefits for your clients. Get a dedicated server partner that lets you customise their unique server needs, such as disk space, RAM, bandwidth, security, and server management. 

2. Gain trust through case studies

Gain trust through case studies

Customers are now smarter. They make informed decisions before making a purchase.

So, provide them with resources that’ll convince them to choose your service.

Case studies are a compelling way to show off your trustworthiness. Include statistics on how your previous clients benefited from managed hosting, increasing their traffic and spiking conversions.

Gather positive testimonials from your previous customers. Choose those that mention how managed hosting helped them streamline their business operations.

Remember: a lot of buyers read customer reviews first before giving a product a go.

A case study also makes an effective lead magnet. Once they call or fill out your enquiry form, grow their trust through a customer-focused sales pitch.

Here’s a pro-tip: Customers don't buy products; they buy experiences. It's imperative to inform them about the onboarding process. But keeping their pain points in mind when selling the product is likely to give you more success.

3. Boost customer confidence with an FAQ

Boost customer confidence with an FAQ page

Strengthen your clients’ confidence in your service and brand.

Establish reliability by providing a list of frequently asked questions. Explaining managed hosting can get quite technical for the layperson. So, expect your customers to look for quick answers to their Qs.

FAQs let you hit two birds in one stone: you get to address their concerns and help them with their buying decision. On top of that, it also helps set a professional image for your brand.

Check out these few common FAQs about managed hosting:

  • How do you manage security?
  • How to access the file manager?
  • What type of SLA (Service Level Agreement) do you offer?
  • Do I have options on who handles deployment?
  • Is your managed hosting flexible for company expansions?

4. Bundle other services to your managed hosting plan

4. Bundle other services to your managed hosting plan

Add more value to your managed hosting by bundling other services to your plan. It won’t just make your plan more comprehensive. It also helps customers perceive the product as more than “just hosting.”

Package your managed hosting with other services, such as website support, performance maintenance, and security management.

You can also offer tiered bundles or sell them as monthly subscription services to earn recurring revenue.

5. Give clients a delightful online experience

Delightful online experience

This rule applies to all business websites out there. It’s a powerful way to reel in and engage users for a higher chance of turning them into paying customers. 

It’s crucial for your digital agency. You’re selling “digital” products and services which means clients expect you to be digitally advanced and efficient. This boils down to giving them a great website experience. 

Have your website running smoothly to gain and boost client trust. Choose a hosting service that scales with your business growth.

READ: 7 Common Hosting Concerns and How to Address Them

Sell managed hosting the right way

Selling managed hosting to customers is not easy. But that’s only because they don’t know enough how it can benefit their business in more ways than one.

When you convince customers and improve your offerings at the same time, it won’t be long until you see your conversions start to pile up.

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